Read this Friday’s edition of the FolhaMercado newsletter (14) – 07/14/2023 – Market

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Bard finally arrives in Brazil

Five months after it was announced and two months after being launched in 180 countries, Bard, Google’s chatbot, finally reached two major missing markets: Brazil and the European Union (EU).

In addition to Portuguese, the tool will be available in 40 languages, including Spanish, German and Chinese – before, there were responses only in English, Korean and Japanese. You just need to sign in with your Google account to start using it.

Why did it take so long? The company said it had to do with the time it took to translate and tweak the robot into other languages.

• Brazil and the EU, however, have in common the fact that they clash with the big techs on regulatory issues.

Bard’s launch on the block had so far been dammed up by local privacy regulators, but Google said it had met with officials to reassure them about issues around transparency, choice and control.

Reaction: with the launch of the chatbot in the two biggest missing markets, shares of Alphabet, Google’s parent company, closed higher by 4.3% this Thursday, in a relief of investors with regulatory issues, mainly in Europe.

in tests carried out by Sheet last month, Google’s text AI performed better on information timeliness, reasoning and consistency, but stumbled on privacy.

• At the time, the chatbot did not respond in Portuguese, and language models, in general, respond better to requests in English, due to the amount of data available on the internet.

Big tech also announced news for Bard:

• Answer aloud feature, for the user to listen to an audio recording of the answer given by the Bard;

• Images can be used in task requests for the chatbot;

• System responses can be adjusted according to tone and style in five options: “simple”, “long”, “short”, “professional” or “casual” (English only for now).

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Government cuts back on Internet fees

The government, through the GSI (Institutional Security Office), has drawn up a proposal that provides for the creation of an agency to improve cybersecurity. The body would be funded by a fee imposed on all internet users.

After the publication of the report by Sheetthe Presidency’s Social Communication Secretariat said in a note that “there is no possibility of taxing an internet user to finance a cybersecurity agency or any initiative of this type”.

“This policy has already been studied for some time. We are, logically, refining it. We hope that, this year, it will still be presented to Congress”, he told the Sheet the GSI Minister, General Marcos Antonio Amaro dos Santos.

Understand: the proposal provides for a cybersecurity fee corresponding to 1.5% of the amount paid by users to access the network.

• It would be a model similar to the public lighting fee, charged directly on the electricity bill.

• The idea of ​​the GSI is to set up an autarchy, just like the Central Bank, with mandates to be fulfilled. The agency would have 800 employees after five years.

• The policy’s main objective is to provide a preventive guideline in the case of cyber-attacks and to create practical instruments for this.

In numbers: from the 1.5% charge, an example of a user who spends BRL 70 per month with internet would pay a fee of BRL 1.05.

• The charge would yield BRL 581.9 million per year to public coffers, according to the agency’s estimate.

• The proposal also includes a 10% charge on the registration of website domains, with an average cost of R$ 35, which would raise BRL 12.6 million per year.

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