Post-pandemic warming and changes in habits boost employment and income in the flower and ornamental plant sector, points out USP

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Survey by Cepea-Esalq, campus of the University of São Paulo (USP) in Piracicaba (SP) highlights formalization, education of professionals and participation of women. Post-pandemic warming and changes in habits boost jobs and income in the flowers and ornamental plants sector, points out USP Patrícia Teixeira/g1 The number of people employed in the flowers and ornamental plants chain grew 26% between 2017 and 2022. sector was boosted by the increase in post-pandemic sales in the area of ​​parties and events and by changes in consumer habits. The survey shows that the number of employees in the flower and ornamental plant chain reached 266.8 thousand in 2022, an increase of 55 thousand professionals compared to 2017. 📲 Receive news from the Piracicaba region on WhatsApp Already income in sector rose 83% in the same period, according to the USP study center. The data are from the Center for Advanced Studies in Applied Economics (Cepea), the Luiz de Queiroz Higher School of Agriculture (Esalq), the campus of the University of São Paulo (USP) in Piracicaba (SP), in partnership with the Brazilian Institute of Floriculture (Ibraflor). Flower market Reproduction/EPTV The sector also shows an increase in the participation of women and stands out in terms of formalization and education of professionals. Heating of the events and parties market 🌷 Cepea researchers analyzed that, despite the impacts of the Covid-19 pandemic, there was growth in the sector from 2020 onwards, which can be explained by different factors. “Whether due to changes in consumer habits in favor of purchasing flowers and ornamental plants or to the overheating of the events and parties market, as a result, in turn, of dampened demand during the period of sanitary restrictions”, point out the researchers. READ MORE 📝 Where it comes from: find out the origin of the disputed Roberto Carlos rose and why the cultivation of the flower involves auction, cold weather and a race against the clock Formalization, education and women According to the USP study center, evaluating the profile of labor, the sector stands out for its formalization, professional education and the participation of women. According to Cepea, there was a small increase in the participation of women in production within the gate. The index rose from 44.3% in 2017 to 47.7% in 2022. “It is possible to say that the flower and ornamental plant chain is more formalized compared to other agribusiness sectors. The chain also has greater female participation and employs workers with higher average education”, indicate the professionals. Women’s Day According to findings from EPTV, a broadcaster affiliated with Rede Globo in the region, 8% of the flower sector’s annual revenue is obtained due to International Women’s Day, celebrated on March 8th. – 👆Watch the VIDEO below. International Women’s Day: traders record a 20% increase in demand for flowers In 2024, traders estimate that the sale of flowers on the date could be up to 20% higher compared to the previous year. VIDEOS: Everything about Piracicaba and the region See more news from the region on g1 Piracicaba

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