Pedro Scooby and Paulo André model for Boss at Milan Fashion Week

With the aim of challenging office wear rules, Boss, the main brand of the German company Hugo Boss, created a collection under the CorpCore theme. The autumn/winter 2023 compilation was presented at Milan Fashion Week, on Friday night (22). Among models and athletes, the casting had the participation of Brazilians Pedro Scooby and Paulo André.

Boss: CorpCore Collection

Designer Marco Falcioni, senior vice president of creative direction at Hugo Boss, was responsible for the novelty. “The fall/winter 2023 collection is an evolution of our brand’s sartorial heritage,” defined. “I loved the creative challenge of taking the executive’s traditional office attire – a look not normally associated with breaking boundaries – and shaking it up to make it fresh and modern.”he completed.

The show’s setting was titled Boss Techtopia, inspired by a “future” workplace that combined revolutionary technologies, such as robotics, with plants. One of the highlights is the Sophia avatar, created by Hanson Robotics, based in Hong Kong. The “robot citizen” interacted with the guests.

*With information from Metrópoles

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