participants have already gained 4.8 million followers. See doubles and singles ranking

THE “Big Brother Brazil 23” started this Monday. And right after the premiere of the reality show, it is already possible to feel the repercussion of the program through the social networks of its participants.overall, brothers and sisters gained 4,848,118 new followers on Instagramin line with what has already become one of the goals of anyone who agrees to spend three months being watched all over the country.

According to Eder Redder, national content director at Artplan, the program is like a showcase for popcorn and for boxes that decide to expose themselves. But the losses and gains for the image will depend on the story told by each one on the reality show. And staying in the media, warns Redder, will depend on talent and content creation after the show.

— At the very least, the participant is able to capitalize on not-too-long advertising contracts after the program. Furthermore, it does not depend on the followers he has gained, but on his qualities as an artist or content creator, to ensure that this audience continues to follow his career. It’s like a push. For example: Do you want to become a singer? You already go out with a lot of people willing to listen to your music – he evaluates.

See doubles earnings ranking

While Fred and Ricardo form the most followed duo of the edition so far, the participants who came from the glass house, Paula and Gabriel, are the ones who gained the most followers.

Paula Freitas and Gabriel Tavares have, together, 951,887 followers. They won 884,170.

Larissa Santos and Bruna Griphao have 3,491,520 followers. They won 648,491.

Key Alves and Gustavo Benedeti accumulate 7,607,331 followers. They won 479,604.

Fred and Ricardo Camargo accumulate 9,465,565 followers. They won 373,014.

Saraline Rodrigues and Gabriel Santana have 2,535,481 followers. They won 339,956.

Tina Calamba and MC Guimê have 8,537,872 followers. They won 306,526.

Marília and Fred Nicácio together have 1,388,783 followers. They won 277,131.

Aline Wirley and Bruno Nogueira have 1,122,265 followers. They won 265,840.

Marvvila and Cristian have 819,858 followers. They won 165,527.

Domitila Barros and Cezar Black have 401,356 followers. They won 160,747.

Amanda Meirelles and Antônio Cara de Sapato have 330,464 followers. They won 148,503.

See ranking of earnings on social networks

The survey was carried out by Artplan’s Creative Data and BI team for EXTRA.

Paula Freitas (Pipoca) – The biomedical went from 8,477 to 525,623 followers, an increase of 517,146.

Bruna Griphao (Camarote) – The actress had 2,738,684 followers and already reached 3,105,708, an increase of 367,024.

Gabriel Tavares (Pipoca) – The model went from 59,631 to 426,264 followers, an increase of 366,633.

Gustavo Benedeti (Popcorn) – The farmer had 237,772 followers and reached 565,094. He gained 327,322 followers.

Fred “Desimpedidos” (Camarote) – The influencer had 9,385,466 followers and gained more 297,662, reaching 9,683,128.

Larissa Santos (Pipoca) – The teacher went from 104,345 to 385,812 followers, up from 281,467.

Gabriel Santana (Camarote) – The actor had 2,185,741 followers and reached 2,455,900, after gaining 270,159 new people accompanying him.

MC Guimê (Camarote) – The singer went from 8,225,330 to 8,444,006 followers, an increase of 218,676.

Marília (Pipoca) The makeup artist went from 796,661 to 949,410 followers, with 179,749 new arrivals.

Key Alves (Camarote) – The athlete had 7,042,237 followers and gained another 152,282, reaching 7,194,519 people following her on the network.

Aline Wirley (Camarote) – The singer went from 850,336 to 1,014,325 followers. The increase was 163,989 people accompanying the participant.

Marvvila (Camarote) – The singer has 762,713 followers, against 649,580 registered fans until her participation was announced. The high was 113,133 followers.

Bruno Nogueira (Pipoca) – The attendant went from 6,089 to 107,940 followers, an increase of 101,851 followers.

Fred Nicácio (Camarote) – The doctor has 439,373 followers, an increase of 97,382 compared to the 341,991 followers before the announcement.

Cezar Black (Pipoca) – The nurse had 26,717 followers and reached 116,644, plus 89,927 people.

Tina Calamba (Pipoca) – The Marketing Analyst went from 6,016 to 93,866 followers, plus 87,850 people.

Amanda Meirelles (Pipoca) – The doctor went from 16,949 to 93,365 followers, an increase of 76,416 people.

Ricardo Camargo (Pipoca) – The biomedical doctor had 4,747 followers and now has 80,099 profiles accompanying him. The increase, in absolute numbers, was 75,352 people.

Antonio “Cara de Sapato” (Camarote) – The athlete went from 165,012 to 237,099 followers, an increase of 72,087.

Domitila Barros (Camarote) – The artivist went from 213,892 to 284,712 followers, growth of 70,820 people.

Saraline Rodrigues (Pipoca) – The psychologist saw her network grow in number of followers: from 9,784 to 79,581. The increase was 69,797 people.

Cristian Vanelli (Pipoca) – The entrepreneur has the lowest number of followers: 57,145. But compared to the 4,751 profiles that followed him, the increase was considerable: 52,394.