OpenAI introduces ChatGPT to Microsoft customers – 04/12/2024 – Market

OpenAI Chief Executive Sam Altman hosted hundreds of executives from large companies in San Francisco, New York and London this month, where he and other OpenAI representatives showcased artificial intelligence (AI) services for corporate use, competing in in some cases, Microsoft’s clientele, participants told Reuters.

The roadshow events illustrate how the company, which is credited with driving the explosion of generative artificial intelligence with its consumer offering, is seeking new sources of revenue from companies around the world – some of them, potentially, in the territory of its largest partner, Microsoft.

The three meetings with senior company executives – two in the US last week and one in London on Monday (8) – have not been previously reported.

Altman spoke directly with more than 100 executives in each city at the events, according to participants who spoke on condition of anonymity.

At each event, Altman and his chief operating officer, Brad Lightcap, offered product demos, including ChatGPT Enterprise—the enterprise version of their famous chatbot that generates text from simple requests—software for connecting customer applications to their AI services known as APIs and their new text-to-video models.

OpenAI has promised that ChatGPT Enterprise customer data will not be used to train its models. Talking to potential customers in industries such as finance, healthcare and energy, OpenAI executives highlighted a range of applications such as call center management and translation. They noted that the consumer version of their chatbot is already being used by more than 92% of companies in the Fortune 500, a list of the 500 largest corporations in the United States by total revenue.

Microsoft, OpenAI’s largest investor, offers access to OpenAI technology through its Azure cloud and the sale of Microsoft 365 Copilot, a productivity tool powered by OpenAI models aimed at enterprises.

Some executives in the audience at the events asked why they should pay for ChatGPT Enterprise if they are already Microsoft customers, attendees said.

Altman and Lightcap responded that paying for the enterprise service allowed them to work directly with the OpenAI team, have access to the latest models and more opportunities to get custom AI products, according to attendees in attendance.

OpenAI and Microsoft declined to comment.

OpenAI, last valued at US$86 billion (R$436.5 billion), has been trying to diversify its revenue stream since its ChatGPT chatbot quickly gained popularity in late 2022. It is on track to achieve the goal revenue of US$1 billion (R$5 billion) it projected for 2024, sources said.