Mueller Bom Gourmet Festival is a finalist in a national award

The Mueller Bom Gourmet Festival is among the finalists for the Abrasce Award, an annual award that recognizes the best and most innovative projects in the country developed by shopping centers. Partnership between Festival Bom Gourmet and Mueller started in 2022, the action on the mall’s rooftop competes in the Events and Promotions category. The winners will be announced on June 27th, in São Paulo.

For Andréa Sorgenfrei, head of PinÓ – the business unit of Gazeta do Povo responsible for Festival Bom Gourmet and other initiatives -, the partnership with Mueller is a source of pride and the success of the event is proof of the strength of the two brands. “This was the first project of naming rights of Bom Gourmet, which associated the 16-year tradition of its name to the Shopping Mueller brand. The first mall in Curitiba, which will celebrate its 40th anniversary in 2023, is permanently investing in actions that reinforce ties with the city’s consumers”, he highlights.

The Mueller Bom Gourmet Festival has already been awarded in 2022. Last year, the initiative won the Top of Marketing, the most important award in the segment in Paraná, with the case A co-branding action of brands 100% from Curitiba. The action was elected the best in the Retail category of the award promoted by the Association of Sales and Marketing Directors of Brazil – Paraná Section (ADVB/PR).

“The success of the festival has a special meaning for the mall. The initiative drew public attention to one of the main investments and reinventions made by Mueller in recent years – the Gourmet Mueller space. The partnership with the experience of Festival Bom Gourmet provided a unique and efficient combination: the appreciation of people from Curitiba for traditional brands and the demand for exclusive gastronomic experiences”, emphasizes Mueller’s marketing manager, Cynthia Maia Batista.

Second edition of the Mueller Bom Gourmet Festival sold 3,000 vouchers in less than 24 hours

After last year’s success, the Mueller Bom Gourmet Festival returned this June and continues until the 30th. More than 3,000 event vouchers were sold less than 24 hours after opening for purchase in the Festival Bom Gourmet app.

Last year, in the 30 days of the festival, there were more than 1,500 reservations and 100% of the slots were filled. In total, more than 3,400 lunches, afternoon coffees and dinners were served in the ten charming panoramic igloos.

With innovations and improvements, this year’s edition brought the possibility of buying wine in advance and the inclusion of a kids menu among the menu options to be enjoyed in the igloos. The structure and experience of success last year, however, remain the same.

At the top of the Shopping Mueller building, overlooking the Historic Center of Curitiba, ten igloos installed especially for the event provide a panoramic view and protect customers from the curitiban cold. Made of wood and crystallized canvas, each one accommodates from two to six people, in chairs with blankets and cozy lighting that contributes to the feeling of comfort.

In this edition, there are 23 gastronomic operations of Shopping Mueller participating. These are exclusive menus consisting of a starter, main course and dessert, for lunch and dinner, with a single price of R$ 89 and with the option of a kids menu for R$ 49. a combo of two or three items, for R$49.

Service:

Mueller Bom Gourmet Festival. From the 1st to the 30th of June. Location: Shopping Mueller – Floor L 4 (Avenida Cândido de Abreu, 127 – Centro Cívico, Curitiba/PR). Information and reservations on the Festival Mueller Bom Gourmet website.