Lula sanctions laws that restore quotas for national productions in cinema and pay TV, says Planalto

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Rules to encourage the consumption of Brazilian works have ceased to exist in recent years. One of the laws gives Ancine greater power to act in combating piracy on pay TV. President Lula and ministers Margareth Menezes (Culture) and Paulo Pimenta (Secretariat of Communication) during the sanctioning of audiovisual laws Ricardo Stuckert/Presidency of the Republic President Luiz Inácio Lula da Silva (PT) sanctioned this Monday (15) the laws that resume mandatory reservations for national works in cinema sessions and on pay television channels. According to the Civil House, the texts were sanctioned without vetoes. According to Palácio do Planalto, the laws will be published in this Tuesday’s edition (16) of the “Official Gazette of the Union”. The so-called “quotas” for national content in cinema and pay TV have ceased to exist over the last few years. In the first case, in 2021. In the second, in September 2023. The resumption of reservations for the exhibition of Brazilian works was one of the demands of the cultural sector, which sees the measures as a way of promoting national production. One of the sanctioned standards gives the National Cinema Agency (Ancine) greater power to act in combating piracy on pay TV (read more here). According to Palácio do Planalto, the sanction of the proposals “strengthens public policy and directly impacts Brazilian cultural development, through the valorization of the production and distribution of national cinematographic works”. In a statement to the press, this Monday, the Minister of Culture, Margareth Menezes, said that the laws are of “enormous importance”. “We are seeing Brazilian cinema returning to the screens, with a powerful resumption. Our most recent release with more than a million, a million and a half people in the two Brazilian films that came out at the beginning of the year. And, also, productions resuming It’s a vibrant moment for us,” he said. President Lula stated that, with the laws, there will be a “strengthening” of national cinema. “Brazilian stories told by Brazilians for our country and the world”, he declared. Understand below, in this report, how screen “quotas” work: in cinema on pay TV Cinema hall Disclosure Cinema One of the projects sanctioned by President Lula reestablishes, until the end of 2033, the reservation for showing Brazilian films in theaters of cinema. The measure, introduced by a provisional measure from 2001, had ceased to exist in 2021. According to the text, companies responsible for cinemas will be obliged to offer a minimum number of sessions to show national cinematographic works. The criteria and values ​​will be defined annually through a decree from the President of the Republic. The “quota” for national films should, according to the proposal, include a diversity of titles. A regulation will define measures to guarantee the variety of productions, in addition to mechanisms for distributing works in sessions with greater demand. Inspection will be the responsibility of the National Cinema Agency (Ancine), which may punish companies with a fine of up to R$2 million — equivalent to 5% of the cinema’s average daily gross revenue, multiplied by the number of sessions in which Brazilian films are no longer available. displayed. Back to start. Pay TV President Lula also sanctioned the law that extends, until the end of 2038, the reservation for Brazilian audiovisual productions on pay TV channels. Created in 2011, however, the policy ceased to be valid on September 12th. The measure establishes rules for the minimum display of national content on pay TV. The obligation is valid for national and foreign channels. Inspection will also be the responsibility of Ancine, which will be responsible for measures to combat the use and reproduction of pirated content. According to the text, the agency may adopt mechanisms to prevent unauthorized consumption on platforms that violate copyright. In general terms, the quota works as follows in pay TV packages: for every three foreign channels, pay TV operators must offer at least one national channel in all packages, when reaching 12 national channels, the inclusion becomes be optional, operators offering packages with up to 31 channels will be able to fulfill the reservation by airing three national channels among the Brazilian channels offered, at least one third must be independent Brazilian programmers. The instrument also establishes that foreign channels must: show weekly, at least 3 hours and 30 minutes of national productions in prime time (between 6pm and midnight) at least 1 hour and 15 minutes must be from independent Brazilian producers And national channels: must broadcast at least 12 hours of content daily Brazilian audiovisual produced by an independent Brazilian producer 3 hours of content from an independent producer must be broadcast in prime time (between 6pm and midnight) The rule also states that screenings of productions are not considered in the account: religious, political, sports, advertising contests, telesales and electronic game infomercials, news and auditorium programs. Channels with mandatory distribution, such as government, community and university open TV channels with international public concessions that have not undergone adaptations into Portuguese, are also disregarded in the analysis of compliance with the reservation in packages. erotica offered in individual mode Back to top.

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