Liquida Porto Alegre begins with reinforcement of malls

Among them are BarraShoppingSul, Iguatemi, Praia de Belas, Total and malls like Paseo and Trend, in addition to the Pop Center, in the Historic Center, which was anticipated with decoration installed even before the date. Malls are torn between more intense involvement and incentives for stores to join the campaign. The expectation is that the developments will be more “dressed” this year with Liquida’s appeals.

The number of registered stores already exceeds that of 2022, which totaled 4,600 establishments, between physical and digital points. Liquida was just not made in 2021 due to the pandemic. This year the CDL-POA set up an action to encourage a higher level of discounts, with the appeal to “melt prices”.

The footprint has a lot to do with the situation and sales in the sector. Apparel and electronics segments, mainly, closed 2022 with a performance that did not come well and still indicates that the pandemic liabilities were not zeroed. Details and list of participants will be on the site liquidaportoalegre.com.br.

“The moment is propitious for strong actions of promotions”, believes the president of the CDL-POA, Irio Piva. But Piva also warns that “whoever tries to deceive the consumer will be the first to lose”.

“The consumer is not silly, research and still has strong competition”, warns the director. This year, CDL also relied more on tenants to support them when designing strategies. A campaign mascot is going to establishments to provide guidance on actions.