Latin Grammy ceremony leaves the US for the first time and will be held in Spain

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Event, which is traditionally held in Las Vegas, is scheduled to take place in Andalusia in November. Anitta performing at the Latin Grammy Awards in Las Vegas in 2022 Chris Pizzello / AP Photo This year’s Latin Grammy awards will be given for the first time outside the United States. The ceremony will take place in the Spanish region of Andalusia, according to information from local authorities and event organizers. Latin Grammy 2022 See the winners Liniker becomes the first Brazilian transgender artist to win a Latin Grammy: ‘Historical’ “I am not exaggerating when I say that this is a historic event for Andalusia”, celebrated the regional president of this community, Juan Manuel Moreno. During the press conference, Moreno announced that the biggest music awards ceremony in Spanish and Portuguese will be held in November, in the southern region of Spain. Executive director of the Latin Recording Academy, Manuel Abud states that “the Latin Grammy leaving the United States for the first time is a reason for special celebration, and nothing better than in Andalusia”. The annual Latin Grammy Awards, whose first edition was in 2000, is traditionally held in Las Vegas. However, on occasions, it has been celebrated in other US cities with a large Latino population, such as Miami, New York or Houston. Although the president of Andalusia has stated that the host city of the awards ceremony has not yet been defined, the mayor of the Andalusian capital, Seville, seemed to anticipate that it could happen in the region. Mayor Antonio Muñoz used Twitter to inform that “after two editions of the Goya award, the MTV Europe Music Awards, the great Dior fashion show, we have shown that Seville is ready to host major international events (…) Latin Grammy”. Andalusia will invest around 18 million euros (about R$99 million) to organize these events. However, Moreno points out that they can generate up to 500 million euros (R$ 2.7 billion in direct conversion), in total. The Latin Grammy “is the most watched event on television in the United States among Latin audiences” and is followed by millions of people around the world, which will give a boost to the “international projection of our Andalusian brand”, added Moreno.

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