Janeiro Branco: Shopping de Manaus installs scene and proposes reflection on mental health

campaign

A scenario where the public will be able to see themselves in the mirror and have a moment of reflection about themselves

Manaus (AM) – Anyone who passes by Amazonas Shopping during the month of January will be invited to reflect on the importance of caring for mental health, self-esteem and happiness. The action is related to the White January campaign and takes place in all ALLOS shopping malls, the managing company of Amazonas Shopping.

Recent studies show the increase in diagnoses of anxiety, depression and other psychological problems in the Brazilian population, especially post-pandemic, and, given this scenario, the shopping malls of the largest service, entertainment, lifestyle and shopping platform in Latin America promote the January campaign White, with actions to approach the topic in a playful way.

ALLOS Marketing Director, Ana Paula Niemeyer, explains that the campaign stimulates awareness about one of the biggest contemporary concerns and sparks a direct connection not only with customers, but also with store owners and employees. According to her, shopping malls function as a powerful communication channel, given the volume of people they receive.

In the central corridor of Amazonas Shopping, a scene was installed where the public will be able to see themselves in the mirror and have a moment of reflection about themselves.

“It’s a space for people to look at each other and say good things to themselves. We often focus on problems and forget to reinforce our qualities”,

explains Amazonas Shopping Marketing Manager, Ivanna Passos.

In the same scenario, there is an area for the public to leave positive and happy messages for other people.

“It’s a symbolic gesture, but it will certainly make a big difference in the lives of those who will read it. With this campaign, we also want to reinforce the importance of people asking for help when they are unwell”, he highlights.

*With information from consultancy

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