James Rodríguez causes an increase in followers in São Paulo – 08/13/2023 – #Hashtag

This Sunday (13), the Colombian midfielder James Rodríguez, 32 years old, should make his debut for São Paulo in Maracanã, against Flamengo.

With six goals, James finished top scorer at the 2014 World Cup in Brazil and was soon signed by Real Madrid. Even though he didn’t shine as expected at the Spanish club, his performance at the World Cup plus his trip to the Meringue club earned him the fame of a popstar player.

The arrival of James Rodríguez at São Paulo brought about a curious symbiosis, with the two enjoying above-average growth in the nets.

The team from São Paulo gained around 200,000 followers on Instagram in the first week after the announcement. In the previous seven days, the increase was just 47,000 followers, or 25%.

The Colombian gained 460,000 followers on Instagram in the first week after signing. In the previous seven days, the growth was 316,000 followers – a significant number, but considerably less.

James Rodríguez currently has 51.7 million followers on Instagram. São Paulo, his new club, is ten times smaller, with 5.6 million (as everything is a matter of perspective, Cristiano Ronaldo, his former teammate at Real, is ten times bigger, with 599 million).

The gap in followings between a single player and an entire club is explained by the global impact of European teams. However, the arrival of James Rodríguez at São Paulo could bring many marketing benefits to the club.

The number of members, for example, jumped from 35,000 to 45,000 in just four days, a 30% jump. The number on the networks is an important thermometer for these actions. If he knows how to exploit him well, the Colombian could be an important source of revenue for the Morumbi team.

James already has a new chance in his career. After playing for Real Madrid and Bayern Munich, he spent the last few seasons at Al Rayyan, from Qatar, and Olympiacos, from Greece, two clubs of low relevance.

If in a few months or years the player will be known as “just marketing”, it will only depend on him on the pitch.

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