IT manager, marketing analyst: research reveals trending professions and salary outlook for 2024

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Recruiter Robert Half’s Salary Guide launched this Tuesday (7) lists the segments that should lead hiring in Brazil, in addition to the most sought after professionals and required skills. Salary Guide provides remuneration perspectives for positions in the IT area Sigmund/Unsplash Which professionals will companies look for most in 2024? And which positions have the prospect of paying better 💼🤑? Recruiter Robert Half’s Salary Guide launched this Tuesday (7) provides information on remuneration and recruitment trends for next year in eight areas of activity (read below about the methodology). At the end of the report, from the following topics, you can check the segments that lead hiring in each sector; in addition to the most sought after and most difficult to find professionals; and the technical, behavioral skills and certifications required: Engineering; Finance and accounting; Legal; Financial market; Human Resources; Insurance; Technology; Sales and Marketing. And, in the table below, the research reveals the remuneration prospects for more than 400 positions in these eight areas. Browse the table to see the salary forecast: 🧐 UNDERSTAND THE TABLE – The salary range is divided into three possibilities, the first (“starting salary”) for the candidate who is new to the job or is still developing relevant skills, and the last (“final salary”) for the most experienced professional, with specializations and certifications. Therefore, the “average salary” does not represent the average salary for that position, but rather how much, on average, a candidate considered intermediate in these qualification and experience aspects earns. The letters “P”, “M” or “G” (small, medium or large), which accompany some positions, represent the companies’ revenue. A large company, according to the research, is one with revenues above R$500 million. In the case of legal professions, the letters represent the size of the offices: Small/boutique – 1 to 30 lawyers; Medium size – 30 to 150 lawyers; Large size – over 150 lawyers 👉 HIGHLIGHTS – In the finance and accounting field, for example, one of the most sought-after professionals in the market are the so-called “controllers”, responsible for developing companies’ economic and financial strategies. The expected salary for a controller in 2024 is R$17,500 for professionals who are starting out in small or medium-sized companies, and R$41,000 for those who have a lot of experience and work in large companies. In the sales and marketing area, the list of most sought-after professionals includes commercial manager, technical sales specialist and marketing analyst. The analyst position will pay an average of R$12,900 for experienced professionals from large companies. The salary for a general manager under the same conditions should be R$78,500 in 2024. In the case of technology professionals, data engineers, information security analysts and even IT managers are among the most sought after by the market . The salary perspective for a full security analyst is R$14,100, while a generalist IT manager should earn approximately R$34,200, if they have all the skills relevant to the position. See the highest paid higher education professions in Brazil in 2023 Relationships, flexibility and resilience The survey also listed the four “soft skills” most valued by companies when hiring. These are more subtle social and emotional skills, which go beyond technique, and can make someone a good professional. In 2024, companies will take into account, according to the research: Adaptability/Resilience – ability to overcome and reinvent themselves in the face of adversity, keeping activities running even in times of crisis; Flexibility – ability to adapt to changing scenarios, rules and demands, performing required functions in a committed and proactive way; Communication – the act of knowing how to listen and speak clearly and objectively, helping to absorb, organize and share information; Interpersonal relationships – ability to unite and positively interact with different areas, employees and departments of the company. Methodology Robert Half is a global talent solutions company that operates in Brazil selecting permanent professionals and specialized projects in the areas of finance, accounting, technology, marketing, among others. The remuneration data for the 2024 Guide was obtained from a Robert Half survey carried out at the end of the first half of 2023, with 500 Brazilian executives and 1,500 qualified professionals. The information regarding the trending segments, skills and positions most in demand reflects the reality of the vacancies worked by Robert Half herself and information obtained in the interview rooms. Professions on the rise for 2024 ENGINEERING Segments that lead hiring: agribusiness, pharmaceuticals, retail, mining, energy; Most sought after professionals: Supply Chain manager, project manager, production manager, ESG specialist; Hardest to find professionals: ESG specialist, mining project manager, buyer for the renewable energy segment, automation engineer for industry; Technical skills: language, SGI – Integrated Management System, innovation, MS-Project, tech skills; Most demanded certifications: project tools, ESG, data analysis technology, lean manufacturing, ERPs; Behavioral skills: flexibility, adaptability, communication, analytical profile, autonomy. FINANCE AND ACCOUNTING Segments that lead hiring: health, agribusiness, retail, B2B industry, infrastructure; Most sought after professionals: financial planning, controller, treasury/finance, accounting/tax, investor relations; Hardest to find professionals: accounting with English, tax/tax with English, financial planning with beginning of career in accounting; Technical skills: English, process automation, Excel and BI, market ERP, financial studies / feasibility / financial modeling; Most required certification: active CRC; Behavioral skills: active listening, adaptability, dynamism, resilience, interpersonal relationships. LEGAL Segments that lead hiring: boutique and medium-sized full services offices, banks, agribusiness, technology, health; Most sought after professionals: corporate/m&a, contracts in general, tax (advisory and litigation)/tax reform, general corporate lawyer focusing on contracts, compliance; Hardest to find professionals: project finance/banking, life sciences, third sector/ESG, capital markets, infrastructure/regulatory/administrative; Technical skills: fluent English (companies and offices), technical depth and continuous training (offices), knowledge of the sector/market (companies), commercial and/or entrepreneurial profile (offices), people management (companies and offices); Most demanded certifications: master’s degree, doctorate, specialization, LLM or MBA, advanced/fluent language certificate, relevant legal documents, opinions or cases, technology certificates, legal systems and tools, accounting/financial certificates; Behavioral skills: resilience (companies and offices), self-management (companies and offices), flexibility and adaptability (companies and offices), commercial, business and/or entrepreneurial profile (offices), interpersonal relationships (companies). FINANCIAL MARKET Segments that lead hiring: investment banks, payment methods, fintechs, private equity funds, assets; Most sought after professionals: credit analyst/specialist/director, accounting analyst/specialist/manager, private RM, compliance/internal controls specialist/manager/director, m&a analyst/associate; Hardest to find professionals: corporate credit, ESG, accounting, private banking, digital innovation; Technical skills: fluent English, knowledge of analytics/data, knowledge of local and international investment products, knowledge of current regulatory standards, sectoral knowledge for market analysis; Most demanded certifications: CFP, CFA, ANCORD, CGA, ACAMS/PQO; Behavioral skills: entrepreneurial profile, focus on delivering results, vision and strategic planning, engagement with new technologies, facilitative management. HUMAN RESOURCES Segments that lead hiring: health, consumer goods, retail, B2B industry, Infrastructure; Most sought after professionals: generalist, business partner, personnel/payroll management, attraction and selection, remuneration; Hardest to find professionals: personnel administration/payroll with English, remuneration with English, generalist analyst with English; Technical skills: languages, leadership development, D&I, ESG, compensation strategy; Most demanded certifications: CFP, CFA, ANCORD, CGA, ACAMS/PQO; Behavioral skills: interpersonal relationships, business vision, adaptability, hands on, emotional intelligence. INSURANCE Segments that lead hiring: large-risk insurers, healthcare operators, reinsurers, brokers, insurtechs; Most sought after professionals: finance analyst/manager, credit analyst/manager, underwriting analyst/manager, account executive/commercial manager; Hardest to find professionals: actuarial, underwriting, credit and risk, accounting; Technical skills: fluent English, knowledge of analytics/data, knowledge of current regulatory standards, knowledge of digital insurance products, knowledge of cybersecurity; Most demanded certifications: MIBA, Chartered Property Casualty Underwriter (CPCU), Certified Risk Manager (CRM), SUSEP; Behavioral skills: vision and strategic planning, engagement with new technologies, assertive communication, adaptability, sense of ownership. TECHNOLOGY Segments that lead hiring: bank/insurance companies/fintechs, industry, agribusiness, health, education; Most sought after professionals: ERP consultant, data engineer, information security analyst, RPA/automation developer, IT manager; Hardest to find professionals: ERP, data, information security, artificial intelligence, cloud; Technical skills: ERP, cloud, Python, Salesforce, database; Most demanded certifications: Infrastructure: COBIT, CCPV; Networks: CCNA, CCNP, ITIL, CISCO; Cloud: Azure, AWS, GoogleCloud; Information security: CEH, CISSP, ISO27001, CompTIA Security+, Salesforce Certifications; Behavioral skills: ability to teach, flexibility, resilience, teamwork, leadership. SALES AND MARKETING Segments that lead hiring: agribusiness, pharmaceutical, retail, technology, energy; Most sought after professionals: business intelligence specialist, commercial manager, technical sales specialist, marketing analyst, CRM analyst; Hardest to find professionals: business intelligence specialist, digital transformation specialist, digital marketing analyst; Technical skills: languages, sales funnel, Power BI, business strategy, new business; Most demanded certifications: Power BI, CRM, Google Ads, SEO, Inbound Marketing Behavioral skills: adaptability, communication, analytical profile, autonomy, flexibility. The highest paid professions in 2023: The highest paid professions with higher education in Brazil in 2023

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