In Manaus, event for business managers discusses main retail trends in 2024

qualification

“Post NRF — Leaders of the Future” highlights the main trends and how they can be adapted to the Amazon market

Manaus (AM) — For the second year in a row, the “Post NRF — Leaders of the Future” meeting brings the latest news from the retail sector, presented during the 114th edition of the National Retail Federation (NRF) 2024, held on January 14th and 16th in New York. York, in the United States and considered the largest annual event in the segment in the world. Post NRF is promoted by the Brazilian Institute of Sales and Retail (IBVV) under the direction of businessman and retail specialist Marcelo Salum and this year, it takes place on Wednesday (6), at Soberane Live + Work in Manaus, from 5pm.

With the theme “Make It Matter – Make it count”, this year’s NRF provided debates regarding business models, technology applied to retail, sustainability, consumer experience, leadership applied from the vision of international CEOs, among other topics .

Around 40 thousand people were present at the event, with Brazilians being the second largest audience, with approximately 2700 participants. Over three days, more than 600 lectures were held, divided into 8 stages, to take place simultaneously. And faced with this whirlwind of information, speakers Marcelo Salum and Marcello Napolitano, founder of Collabtosell, were present and visited around 100 exhibitors to identify the main trends and how it is possible to adapt them to the Amazon market.

According to Marcelo Salum, creator of Post NRF and Master in Competitive Management from FGV, the main gain of this “new” meeting is, in addition to connecting business managers from Manaus, debating content that will prepare them to follow market updates and help them develop their business more strategically.

“I have been following this event for over 10 years and it was my 6th in-person NRF. Every year, we believe that we will drink from the source, seek knowledge about what is most significant, relevant and important in retail. And, later, we packaged all of this and delivered the best of what we saw to our region”,

he said.

Taking care of your personal image

The program has four lectures in total. One of them with the theme “The impact of your image on leadership” will be taught by Ingrid Fraxe, style profiler, women mentor and emotional manager who for 2 years has contributed to the development of business leaders through the construction of a personal image of impact.

“That’s why the phrase ‘success is a choice’ makes so much sense in the lectures and consultancies I carry out. The first thing you need to do to move forward is to change your image, your mindset, your goals and the strategies for achieving your goals so that you can take action”,

highlighted.

Retail and technology

Another guest at Post NRF is Samuel Souza, graduated in Management Processes and founder of the digital agency InHouse. Through a chat entitled “Talk: Aparecido, eu? When is the right time to show your face online?”, the professional’s intention will be to help entrepreneurs connect with the digital world and show intelligent alternatives that can be put into practice.

“My focus of work has been people who want to appear on social media, companies that want to appear in a more humanized way. I believe that this talk will eliminate all doubts and contribute positively to what it means to show up, why to show up, how to show up and how to generate a community of people who understand, understand and follow you for who you are and not for what you sell, generating this connection and there, yes, needing you as a problem solver”, he explained.

Registrations

Registration is free and can be done virtually via the link: For more information, simply access the social networks @marcelo.salum or @ibvv.br, or contact us at (92) 98590-4300. Places are limited.

Marcelo Salum

Marcelo Salum is a businessman, CEO and founder of the Brazilian Institute of Sales & Retail — IBVV, with more than 25 years of experience. Graduated in Retail Marketing. MBA in Strategic and Economic Business Management — FGV. Master in Competitiveness Management – ​​FGV. Speaker, Lecturer, Retail Expert. College professor.

*With information from consultancy

Read more:

Financial cooperative opens new branch in Manaus, the 8th in Amazonas

Young people from the East Zone in Manaus participate in Unicef ​​innovation journey

School offers specialized training in cybersecurity for IT professionals