Hurb: company commits to deliver plan to government – 05/12/2023 – Market

The CEO of Hurb (former Hotel Urbano), Otávio Brissant, has committed to delivering, in the next ten days, a restructuring plan to meet the travel package contracts that have not yet been fulfilled by the platform.

In a meeting with Senacon (National Consumer Secretariat) this Friday (12), the company also assumed the commitment to respond to all consumer complaints on the consumer.gov.br website, with an indication of the resolution of problems.

Hurb has been going through an image crisis due to reports of non-payment for hotels and inns, which led to the cancellation of reservations, affecting thousands of people.

wanted by Sheet, Hurb states that it “recognizes the problems faced in recent weeks, which have affected passengers and company partners”. He also says that the situation is being mapped out and resolved through initiatives such as the announcement of the new CEO, the hiring of a financial advisor to resolve outstanding issues and the recruitment of new business partners.

According to the company, there have been advances in recent days and the regularization of partner payments has already started.

At the end of last month, Senacon notified the company, asking for explanations about its financial situation and the estimated contractual fulfillment of the packages. After requesting an extension of the deadline, Hurb sent the answer this week, which is being analyzed by the technical area of ​​the agency under commercial secrecy.

At the same time, the company is the target of an administrative process, also opened by Senacon, for disrespecting the rights of consumers who bought packages with the platform.

According to data from the agency, there were 11,000 complaints against the company in the first quarter of 2023, a level that approaches the 12,000 complaints registered throughout 2022.

Last month, the crisis at Hurb was exacerbated by the resignation of the then CEO, João Ricardo Mendes, after the executive threatened and cursed customers on the internet. “It’s risky for someone to hit your shitty house,” he told a customer who did not have airline tickets issued by Hurb, according to a video posted on Instagram.

In the resignation letter, Mendes admitted mistakes, sought to disassociate his attitudes from the company’s image and even quoted a song by American rapper Eminem that talks about overcoming obstacles and willpower.

Customers who bought travel packages on the platform try to get their money back or confirm their reservations. In social networks, groups of consumers who were harmed by the crisis in the company bring together thousands of participants.