How do you know if online product reviews are fake?

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‘Great product, would buy again.’ Is this review fake or true? Three recommendations can help distinguish between misleading and genuine reviews. Internet Reviews Illustration Getty Images The advantages of buying a product or service online are undeniable. You can buy whenever you want, in pajamas, without leaving home. And in this world of online shopping, reviews from other shoppers play a key role. Who would buy a toaster oven with a star or make an appointment at a hair salon with terrible reviews? However, fake reviews on platforms like Google are a real problem. They can be easily bought online and, according to a BBC investigation, even medical clinics, at least in the UK, pay for these types of comments to improve their visibility and ratings on the web. Positive reviews are not the only problem, negative reviews are also sold to harm a competitor. Avoiding them is almost impossible. So what can we do to distinguish a fake comment from a genuine one? These recommendations can help. READ ALSO: From airfryer to webcam, g1 Shopping Guide helps you choose the ideal product with more than 100 lists and tests 61% of Brazilians buy more online than in physical stores, says study 1. Excessive praise In general , most false positive reviews give the product or service five stars, and false negatives give one star. If you notice that the comment is overwhelmingly positive but doesn’t provide any real details, beware, says BBC business journalist Emma Vardy. We’re referring to reviews like “This product is great, I love this company” that don’t specify what exactly they’re referring to or what they find particularly valuable about the product or company in question. Most likely, in this case, it was not written by a real customer. Actual reviews tend to include not just rave reviews, but are more balanced in terms of pros and cons. In the case of a piece of clothing, they may, for example, praise the material with which it is made or recognize that it is exactly as shown in the ad, but criticize the delivery time. 2. Wrong writing Check the comment for any grammatical or spelling errors. This could indicate that they copied and pasted information from somewhere and used an online translator, says Vardy. Also note the language and tone in which it is written. Genuine criticism has natural language. If the user mentions the brand too much, more than is really necessary, as if it were a marketing campaign, there is a possibility that it is a false review. 3. Reviews from Around the World See if the reviewer has other reviews about local businesses or has reviewed products and services around the world. If it’s the latter, it’s likely a false review, notes Vardy. Also look at the person’s profile to see how many reviews they’ve written and what other products they’ve purchased. Google says it removes fake reviews and suspends accounts that aren’t genuine. Even so, evidence shows that some still pass these filters and are published on the web. Tips for online shopping G1 gives tips for saving on everyday purchases Understand the limit for purchases abroad G1 in 1 Minute: Understand what changes when increasing the limit for purchases abroad

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