Hip-roça: with dances and bold lyrics, a mix of rap and country music goes viral and reaches the top of platforms in Brazil

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A new aspect of country music mixes funk, rap, hip hop, electronic and other urban rhythms. g1 spoke with Gabriel Vittor and Jota Lennon, from the duo Us Agroboy, one of the revelations of hip-roça. Country music, romantic, university, feminine… Country music is certainly plural and can be consumed in different subgenres. But have you ever heard of hip-roça? The new trend – already quite popular on streaming platforms and TikTok – mixes funk, rap, hip hop, electronic and other urban rhythms. 🎶Understand the term The name hip-roça was created by Gabriel Vittor and Jota Lennon, from the duo Us Agroboy. The two accumulate more than 3 million monthly listeners on Spotify and have videos with millions of views on YouTube (one of them, in fact, with more than 58 million hits). With typical TikTok dances and bold lyrics, the duo maintains the rural essence of agribusiness, but with a different beat. “Before starting the duo, we were already working on many songs, we were already talking behind the scenes about lyrics for this audience. But there were a lot of songs that were very out of the box, that no one recorded. And we believed in them a lot. From there, he brought together a man from Minas Gerais and a man from Goiás to create a different sound, and Us Agroboy came out,” says Jota. Even before singing their own hits, Gabriel and Jota began their careers as composers of big hits for big names in country music. “Boiadeira”, by Ana Castela, is signed by both, for example. US Agroboy Gabriel Silva / Disclosure 🔥 Bold and provocative lyrics The duo’s own lyrics are bold and provocative. This is the case of “Baladinha Rural”, one of their main hits, in which they sing: “Today there’s a rural baladinha Look at them going down to the corral The sound is really loud and I’m already at the level The dick is burning and I’m burning the dick” Em ” Eu Minto”, a partnership with Ana Castela and the most listened to on YouTube, they say: “My hat falling, you taking off your belt buckle From the bottom up you look at me with a criminal look I know you won’t be my Sunday companion But if If I say I don’t want to, I lie” The duo, who already sell out shows, is sponsored by Fernando and Sorocaba. Jota says that, at first, he and his partner didn’t even think about singing live. The idea was just to record the songs that no one believed would be successful. “It is important to never be afraid of what is new, because new things shock many people at first glance. But if it’s new and different, it stays. We really believe in that”, says Gabriel. The duo also takes advantage of the wave of TikTok dances. To the sound of their main hits, women wearing little clothing teach choreography to encourage fans to share videos repeating the movements (image below). Choreography Us Agroboy Reproduction / TikTok 🎤 Ana Castela’s influence Ana Castela is one of those responsible for taking this mix of urban and rural rhythms to every corner of the country. At 18, Ana was one of the pioneers of a new country wave. They are artists who sing the pride of agriculture and mix “gross modão” with electronic styles. The singer collects hits with a more pop mix and has already partnered with Us Agroboy. MORE Where do these new cowboys go? 🎧 Listen: READ ALSO: Exclusively, Ana Castela says she plans an authentic and remarkable show for 2024: ‘Really huge’ The invasion of the pop cowboys: Ana Castela opens the gate for new country teenagers Patricinha caipira: country fashion becomes an urban trend with western boots and rhinestone hat Lauana Prado talks about agribusiness investment in the country and says that today’s songs will be classics in the future

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