Groundhog shouting names: meme with millions of views makes Brazilians earn money

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Videos of the animal go viral on Instagram and TikTok. Brazilian who says he earns up to R$4,000 per month with his versions: ‘Sometimes, people get upset because I didn’t say their name’. Groundhog shouting names: meme has millions of views and creators make money “Darlaaaaaaaaan!”: a groundhog that “screams” its name (and all the names that exist) or those of football teams, even funny phrases. These videos with the animal have gone viral especially on Instagram and TikTok, where the meme has collected millions of views. Behind the scenes, anonymous people work hard on creation: they dub, edit, interact and make money from it. g1 spoke to two of them, one from Ceará and the other from Salvador — the origin of the meme is foreign, but other people “adopted” the model and started circulating their own versions. And be committed to fulfilling the “orders”: “Do Irineu, please”, cries one person on TikTok. “It’s been very successful and I can’t manage to say everyone’s name. Sometimes, people get upset because I didn’t say their name. But it’s normal. You can’t do it with everyone”, says Michael Mendes, from Fortaleza, which creates versions of the meme. What explains the success of the trend Mendes is the owner of “Marmota na Voz”, which has more than 1 million followers on Instagram. He says he is very connected to social media and, in July, he came across foreign profiles producing content featuring the animal. Mendes then created a profile to make memes and claims to be the creator of the Brazilian version of the screaming groundhog. “In July, a week passed after the first post and nothing happened. Then, it started going viral and gaining followers. I hit 1 million followers on Instagram in 10 days.” Now, there are several accounts, both on Instagram and TikTok. The four ways to make money on TikTok Groundhog meme went viral on social media Reproduction Mendes works as an app driver and says he has made more money from groundhog videos than from racing. To g1, he said that he has been making R$3,000 to R$4,000 a month with the meme. Unlike TikTok, Instagram does not pay creators on its platform. His earnings come from partnerships with companies that take the opportunity to promote their brands and also from people paying him to make exclusive videos. At his house, Michael even has a board with the names, to organize the production (see the image below). For him, the videos have been successful because people identify with and have fun with the voices. “They also share or tag acquaintances with their name. This helps it go viral very quickly,” says Mendes. “There are people who send DMs saying: ‘I was sad and you made me happy’.” Michael Mendes selects and organizes names that will be used in Marmota’s names Personal archive On TikTok, one of the profiles that is popular with the “trend” is Vinicius Lacerda, who lives in Salvador. He saw that the social network’s algorithm started to indicate several groundhog videos. “I thought that was funny and I started producing. I’m not a voice actor, but I have skills with it. I know how to imitate Mickey Mouse and SpongeBob very well, for example. So I thought: ‘I’m going to take this video and I’m going to put the my voice'”, he tells g1. “I soon gained 10 thousand followers and was able to monetize the account. In August, I made more money than I earn as a commercial manager”, he says. “In 20 days, it changed my life.” Vinicius did not authorize the disclosure of values ​​in this report. The “Marmota Problemática” account, with 600 thousand followers, was created at the end of July, but Lacerda only posted the first video in August, under the name “João” — the post has 2 million views. But other videos he made with the meme yielded even more: the groundhog shouting “Júlia” has 8 million views, “Sister” 12 million and “Mother” 17 million. Read also: WhatsApp launches ‘Channels’ feature like Telegram, with an unlimited number of participants The heat detection technology that helped capture fugitive Brazilian Groundhog meme went viral on social media Reproduction Get to know who makes TikTok’s ‘talking’ maps: Get to know who makes TikTok’s ‘talking’ maps Understand what live NPC is, a new trend on TikTok Understand what live NPC is, a new trend on TikTok How the black kitten with the ‘mocking face’ that went viral came about How the black kitten came about with ‘mocking face’ that went viral on TikTok Inventor of the cell phone criticizes addiction to devices Inventor of the cell phone criticizes addiction to devices

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