Folha launches campaign to encourage bubble holes – 05/27/2023 – Market

A Sheet This Sunday (28) begins to circulate an advertising campaign that encourages its readers to open up to the plurality of ideas instead of surrounding themselves only with those who already share the same opinions. They are the social cliques.

“Prick the bubble. Sign the Sheet.” Under this motto, the newspaper invites everyone to consume diverse sources and divergent positions to avoid the trap of confirmation bias. It occurs when we are predisposed to look for content that corroborates our personal beliefs.

The restricted flow of points of view can bring consequences not only in private life but also impact the transformations in our society.

With its filters and algorithms, the internet favors the multiplication of bubbles. In them, people who agree with each other on practically everything about a given topic shield themselves from different opinions.

The 2022 election offered us plenty of examples in this regard. Many voters of Jair Bolsonaro (PL) closed themselves in a circuit that praised their candidate and painted the main opponent, Luiz Inácio Lula da Silva (PT), with negative inks.

Information that hurt the laudatory image of their favorite politician faced great difficulty in reaching this group. The closed environment also facilitated the circulation of fake news.

The vice versa also applied to the PT’s electorate, prone to embrace arguments that would confirm their predilection for Lula.

“In times of polarization, it is increasingly difficult not to limit your view of the world by the size of your bubble. To achieve this, you need to seek opinions that are as diverse as they are credible. When you sign the Sheetyou pierce all the bubbles with the best content and the best columnists to understand Brazil and the world with a single filter: professional journalism “, says the new advertising.

The campaign invited columnists from a team of more than 150 influential columnists and bloggers who produce for the newspaper to encourage people to leave their comfort zones and explore more the contradictory.

“For more than 20 years bringing the most important backstage news in Brazil”, journalist Mônica Bergamo is the best alternative “if you want to break the fake news bubbles”, says the advertising piece.

Writer Antonio Prata makes his “sharp eye” available to escape intolerance “with humor and intelligence”, the same weapons used by colleague Tati Bernardi to put a stop to machismo.

Philosopher Djamila Ribeiro bursts the “guessing bubble” with philosophy and informality. The texts by Itamar Vieira Junior, author of “Torto Arado”, are a way to escape the superficiality that so often monopolizes virtual spaces.

Journalist Jairo Marques is a voice in defense of diversity and inclusion, sure disinfectants for the wound of indifference. With the philosopher Luiz Felipe Pondé, master of irony who doesn’t change sidewalks when he comes across controversies, “there is no bubble that resists”.

Psychoanalyst Vera Iaconelli, in turn, sends “the bubble of stereotypes to the couch” with a “sensitive and insightful look at our relationships”. The professor and writer Wilson Gomes closes this troupe, a questioner who is allergic to absolute truths.

“A Sheet always made room for the diversity of opinions and angles on any event”, says Anderson Demian, director of the newspaper’s Reader’s Market and Digital Strategies. “Our content is constantly directed so that the reader can understand the world in a much broader way, critical and plural.”

Director Superintendent of the house, Carlos Ponce points to “knowledge and information” as the “base for personal growth and that of society”.

“That’s why we’ve been investing more and more in approaches and formats that allow our readers to look more extensively at a series of subjects that dominate the Brazilian scenario. Our journalists, columnists and bloggers are the protagonists in conducting this journey.”