Film ‘Hire Killer’ will enhance McGregor’s image even more, explains expert

Rui Catana explained the advantages of taking risks for an audience outside the acting niche

One of the most revolutionary fighters in history in terms of revenue through marketing, Conor McGregor, who has already made millions of dollars with pay-per-view sales of his fights, with a super boxing match against Floyd Mayweather and even with his own brand of whiskey, which raised him to the status of the highest paid athlete of the year 2021, according to Forbes.

The Irishman, who is preparing to return to the MMA scene to be one of the protagonists of the next edition of the reality show The Ultimate Fighter, is also about to attack as an actor. According to the producer Amazon Prime Video, the former UFC featherweight and lightweight champion is scheduled to participate in the remake of the movie “Road House” – a success in the 80s and which in Brazil has the title “Matador de Aluguel”.

Specialist in intellectual and image rights, businessman Rui Duarte Catana assessed what this new venture by Conor McGregor could mean for his already valuable image.

“In general, by increasing visibility beyond the public of the fights, which is a niche, the image will automatically be valued even more. Therefore, both the fighter and the medium he represents can only gain”, he explained.

Rui Catana points out that image rights do not have an expiration date and, after the owner’s death, pass to the heirs. Furthermore, both in sport and entertainment, image rights are the same.

“There are only image rights, and they are independent of occupation. Now, as mentioned above, by extending the reach to other audiences, you will certainly receive more for granting your image rights”, he added.