Event in Ceará projects Amazonian crafts into the international decoration market

Craftsmanship

During Fenacce, Business Roundtable presents work to representatives from 10 countries

Between September 26th and October 1st, 2023, the city of Fortaleza, in Ceará, will host the 5th edition of the National Crafts and Culture Fair, Fenacce. The event takes place at the Ceará Events Center and has the participation of artisans from 26 Brazilian states and the Federal District, consolidating itself as one of the largest Brazilian fairs in the sector. From Amazonas, artisans Walmir Garrido, Renata Sampaio, Maria Rocineide and the associations Teçume da Floresta and Copamart participate.

According to businesswoman Stella Pavan, creator of Fenacce, the event integrates different sectors of the economy, such as services, commerce and tourism.

“The development of the handicraft production chain mobilizes several areas and stimulates, in addition to the generation of employment and income, also social inclusion, the appreciation of traditional knowledge, associations and the exchange of knowledge”,

complete.

For the second consecutive year, a partnership between the National Crafts Program (PAB), Sebrae Nacional and the Brazilian Export and Investment Promotion Agency – ApexBrasil, intensifies efforts to project Brazilian crafts on the international stage, especially in the decoration market . Through an International Business Round, works from approximately 60 artisans and craft communities must be presented to international buyers from countries such as China, the Netherlands, the United Kingdom, Ireland, Austria, the USA, Japan and Jordan.

Curated by Lucas Lassen, creative director at Paiol, and Daniela VasconcelosCultural Marketing Consultant, the selection considers different techniques, materials and locations, aiming to highlight the richness and diversity of Brazilian artisanal production.

“Working for over 15 years helping to promote sustainability within crafts, I realize that this market has matured, which can be seen in the improvement in the quality of the pieces and the professionalization of the artisans. This business round allows the current government and bodies that take care of this sector to see handmade products in all their potential, including thinking about concrete promotion policies that help to develop it”,

completes Lassen.

Export More Brazil

Launched by ApexBrasil in August 2023, the Exporta Mais Brasil program foresees the holding of 13 international business rounds, in 13 different states, focusing on 13 productive sectors of the Brazilian economy. Each round aims to stimulate exports in a different sector. To date, four rounds have been held focused on the furniture, ornamental rocks, coffee and fish sectors, generating around R$24 million in business between Brazilian entrepreneurs and foreign buyers.

Bag from Paraíba artisan Valéria Antunes (left) and Amazonian basketry from Copamart

According to the president of ApexBrasil, Jorge VianaBrazilian crafts have great potential for export. “In addition to valuing the know-how from different regions of the country, the segment brings the diversity of the use of raw materials and artisanal techniques that represent the vocation of each corner of Brazil. The segment also has a competitive advantage compared to international buyers, as it presents characteristics of sustainability, innovation and quality”concludes Viana.

*With information from consultancy

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