“Empodera Elas” Campaign: Fair displays products from artisans in Manaus

Entrepreneurship

In total, 20 artisans registered with Semtepi will participate in the action, displaying jewelry, natural products, as well as items themed around the Garantido and Caprichoso oxen.

Manaus (AM) — Amazonas Shopping starts the “Empodera Elas” campaign on Monday (4), in reference to International Women’s Day (March 8). In partnership with the Municipal Department of Labor, Entrepreneurship and Innovation (Semtepi), the mall hosts a fair and crafts with women entrepreneurs.

In total, 20 artisans registered with Semtepi will participate in the action, displaying jewelry, natural products, items with Garantido and Caprichoso ox themes, decorative boxes, crochet stuffed animals, among other objects. The fair will be installed until March 31st, in the customer space, located close to the Food Court on the first floor. At the event, the public will find products starting at R$20.

Amazonas Shopping’s Marketing Manager, Ivanna Passos, highlights that the “Empodera Elas” campaign, by Allos, the shopping center’s administrator, seeks to give women a leading role, showing the strength and beauty of the month’s honorees.

“The fair is an opportunity for artisans to show their work to the public who visit Amazonas Shopping daily. In this way, we encourage entrepreneurship and the empowerment of women”,

he said.

She reinforces that the campaign’s central concept is the message: “Connected We Are Stronger”. “We believe that by uniting our voices, experiences and skills, we can create a network that inspires change”, she highlights.

According to Semtepi’s secretary, Radyr Jr, the partnership with Amazonas Shopping is very beneficial for artisans. “With the flow of people that the place receives per day, they will be able to boost their sales, make new contacts and thus move their business. It is the role of the secretariat to seek these opportunities for growth and exposure of work, especially in such a special month dedicated to paying tribute to them”, he highlights.

*With information from consultancy

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