Digital Marketing is the most chosen course by Brazilians on the MCampus educational platform

Training courses

In addition to Digital Marketing, the most popular courses in the country were Personal Finance, Customer Service and Emotional Intelligence.

The search for professional training courses has been the option of many young people to overcome the challenges of the job market. From technology to soft skills, complementary knowledge helps to fill the curriculum.

A survey by Arcos Dorados, operator of the McDonald’s network in Latin America and the Caribbean, shows that most young Brazilians choose the Digital Marketing course to qualify. The data is based on indicators from MCampus Comunidade, an educational platform launched two years ago by the company in celebration of Youth Day.

MCampus Comunidade is an initiative aimed at young people from all over Latin America and Brazil proved to be the most engaged country, with more than 36,000 subscribers. In addition to Digital Marketing, the most sought after courses in the country in these two years were Personal Finance, Customer Service and Emotional Intelligence.

The base of subscribers on the platform also represents a portrait of the population that seeks development in the country, with young people between 16 and 20 years old making up 36% of the subscribers. The data indicate that 69% of the students did not work at the time of registration, which confirms the search for support in these contents for entering the job market. In terms of education, 61% have completed high school and 18% have completed higher education. People who identify as female are 67% of the total participants.

With a friendly and intuitive interface, available in Spanish and Portuguese, the site presents a wide range of continuously updated content, including courses in partnership with large companies, such as CISCO, a world specialist in information and communication technologies, and PDA , leader in the development of technological solutions for the integral management of talents, with which it offers a complete program of orientation and vocational testing.

Committed to creating opportunities and developing young people, Arcos Dorados is committed to this initiative as a way to expand the positive impact of the Recipe of the Future, its ESG strategy. The company is one of the largest employers of young people in Latin America and the Caribbean and, in Brazil, 62% of employees are under 24 years old and many are in their first formal professional experience.

“We strongly believe in young people and their potential as creators of a better future and that is why we launched in 2021 this valuable learning platform, which opens up access to education so that, with merit and dedication, they can achieve what they set out to do”,

indicated Josane Julião, Dean of Hamburger University, the McDonald’s Corporate University that administers the platform.

“Nothing gives us more satisfaction than contributing to improving the reality of so many young people and their families through this initiative, which has proven to be a great resource for all those who want to obtain useful tools to expand their potential and look for a job in an environment of challenging work in the market”,

explains Gabriel Serber, Vice President of Social Commitment and Sustainable Development at Arcos Dorados.

With MCampus Comunidade, Arcos Dorados reinforces its commitment to the professional insertion of young people and the generation of opportunities. To register, visit the Recipe of the Future website:

*With advisory information

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