Brand launches app on the same day as the promotion.| Photo: Disclosure

The Best Açaí chain will distribute 50,000 pots of açaí for free this Tuesday (5), the date that marks Açaí Day. The occasion also celebrates the launch of the brand’s application, necessary to participate in the promotion, valid for the chain’s 250 stores in the country. In all, the equivalent of 12 tons of açaí will be distributed.

“To participate, customers must download The Best Club application, register and then present the coupon at the chosen store. The objective is to honor the fruit that is the protagonist of our business and consumed by more than 50 thousand customers who pass through the chain’s stores every day”, explains Sérgio Kendy, executive director of The Best Açaí.

In the new application, available for iOS and Android, customers will have access to news and exclusive discounts with the benefits club. “We are the largest açaí and ice cream Instagram in the world and we want to offer another digital channel and benefits to our customers. Through the application, we will be able to better understand the consumption journey of each one and offer exclusive benefits, among other innovations, directly on the cell phone. The idea is to promote the connection between digital and physical stores”, says Kendy.

To find the store closest to you, visit The Best Açaí website.