Borenstein family returns to being a banker with fintech – 06/11/2023 – Panel SA

The traditional Borenstein family, founders of Helbor and the Marbor real estate group, are once again bankers. This week, it will be announced its entry as a partner of the credit fintech Go.Bank, aimed at small and medium-sized companies.

Patriarch Hélio Borenstein made his fortune from a chain of clothing, furniture and household goods stores. He died in 1964, without seeing the founding of Helbor.

At that time, the Borensteins were already partners at BCN (National Credit Bank). They stayed in the business until 2008, when they sold their 15% in the bank to Bradesco for R$2 billion (value at the time). They then migrated to the real estate sector, with the developer Helbor and Marbor.

At Go.Bank, Grupo Marbor starts with an investment of BRL 60 million. They did not disclose their ownership stake in the fintech founded in 2011.

The partnership reinforces the plan to expand physical branches throughout the interior of São Paulo. The schedule involves the inauguration of the Mogi unit on the 21st and the opening of another ten branches by next year.

The Go.Bank unit in Mogi will be installed in Vila Helio, one of Marbor’s commercial developments in the city, which has become a tourist spot after a recent Tuscan-style revitalization.

“The main businesses of the Marbor Group are property leasing and the hotel business, but our family has already had interests in the financial sector, as partners in a BCN credit operator and, later, with a fundraiser for investment in Distributors of Securities [DTVM]”, Helio Borenstein II, director of Grupo Marbor, told the column. “The partnership with Go.Bank marks the return of our group to the financial segment.”

With Diego Felix

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