Almost 70% of consumers gave up on purchases after taxation

According to a survey carried out by consultancy Plano CDE, at the request of the Alibaba Group – the Chinese giant that owns AliExpress – around 66% of consumers gave up purchasing after the taxation of international purchases above US$50. The taxation is part of the program Compliant Remittance, created by the Lula government.

The research was published by Newspaperthis Monday (5), and confirmed by People’s Gazette with the company Plano CDE.

According to the survey, the majority of consumers who gave up on purchases are from classes C, D and E. Furthermore, among those interviewed, 75% said they were against increasing taxes on e-commerce platforms.

The survey also showed that 87% of those interviewed believe that the right thing to do would be to reduce taxes on international products.

The survey arrived at the same time that retailers and suppliers have been pressuring the Lula government to also end the tax exemption on products worth up to US$50.

Last week, almost 50 Brazilian industry and retail entities signed a manifesto complaining about an “unjustifiable” delay by the government in analyzing the tax return.

In September last year, upon receiving certification from the Conformist Remittance program, AliExpress issued a statement warning about the change in product taxation.

The statement went against the predictions of the Minister of Finance, Fernando Haddad, and the First Lady, Janja, that the taxes on imported goods would not be passed on to the final consumer.

When talking to the People’s GazetteAt the time, AliExpress’s spokesperson in Brazil, Felipe Daud, said that the value of the tax on imported goods could reach 92%.