Agroecological food brand opens cafe and more news – 04/05/2024 – Café na Prensa

Raízes do Campo, a brand of agroecological products, opens a café this Saturday (6) in the Santa Cecília neighborhood, central region of São Paulo.

In addition to serving coffee produced by partner cooperatives, the location will function as a store for the brand’s other organic products, such as juice, chocolate, rice and beans, many of them grown by families from MST (Landless Rural Workers Movement) settlements.

Raízes do Campo’s main coffee is a blend of beans produced in the South of Minas by coffee growers associated with the Coopfam cooperative. At the café, it will be available in filtered and espresso versions.

The new cafe is located in an old house on Avenida Angélica and maintains most of the property’s original structure. The idea is to take advantage of the large space to promote events and workshops with chefs and baristas.

Raízes do Campo has existed since 2019 and, in addition to distributing products to some supermarket chains in Brazil, operates in foreign trade. An important source of income for the company, for example, is the shipment of green coffee to the Chinese market, which has been growing at a very fast pace.

BRAZILIAN COOPERATIVE WINS SUSTAINABILITY AWARD FROM SCA

The Sancoffee cooperative from Minas Gerais won the Sustainability Award 2024, the main award in the area of ​​sustainability given by SCA (Specialty Coffee Association), the most important specialty coffee association in the world.

The entity recognizes two winners, a non-profit organization, whose winner was Root Capital – a social impact investor that provides financing and training for agricultural companies in Africa, Asia and Latin America – and another for-profit, this one won by Sancoffee.

Sancoffee is a special coffee cooperative certified as a B-Corp, located in the Campo das Vertentes mesoregion, in Minas Gerais. With a strong focus on direct relationships and ESG (environmental, social and governance) initiatives, it brings together 20 farms in the region and offers support to 350 small, non-associated properties in the surrounding area.

The cooperative also manages a sustainability fund, made up of 10% of the annual surplus, in addition to donations, which sponsors socio-environmental initiatives, such as female empowerment programs, development for small producers, recovery of degraded areas and reduction of the carbon footprint.

CASA SANTA LUZIA GIVES A LECTURE ON PAIRING WITH DESSERT

In the week in which World Coffee Day is celebrated, Casa Santa Luzia, a supermarket in São Paulo with a focus on gourmet products, promotes a lecture on pairing coffees from different origins in Brazil with desserts.

The meeting will be led by Leo Montesanto, founder of Coffee++, and will take place next Thursday (11), from 6:30 pm to 8 pm, in Santa Luzia itself.

The event is open to the public, but places are limited. Registration can be made at this link.

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