Agrishow announces change in opening ceremony and hopes to equal business volume in 2024

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Organization confirmed that a ceremony with authorities will be held on Sunday (28), one day before the official start of the fair. The number of exhibitors increased despite unfavorable climate issues, low commodity prices and high interest rates. Crowded street at Agrishow 2023 in Ribeirão Preto, SP Érico Andrade/g1 The organizers of Agrishow announced this Wednesday (3) an unprecedented format at the opening ceremony of one of the largest agricultural technology fairs in the world taking place in Ribeirão Preto (SP ). In its 29th edition, the fair will be open to the public from April 29th to May 3rd, but, for the first time in almost 30 years, sector authorities and leaders will participate in a ceremony on Sunday (28th), in a closed event for press and exhibitors only. Follow the g1 Ribeirão e Franca channel on WhatsApp According to the president of the fair, João Carlos Marchesan, representatives of the federal government, including president Lula and vice-president Geraldo Alckmin, as well as the government of São Paulo, were invited, but still there are no official confirmations. According to him, the closed ceremony aims to ensure that company representatives can have contact with the authorities. “We took this initiative to do it on Sunday because the exhibitors complained that they didn’t have the opportunity to talk to the authorities, to be present on the day, because when the fair opens everyone is inside their stand receiving food. We realized that it was very disruptive to the fair any authority that comes to the fair on Monday. We had almost half a day of the fair lost”, said Marchesan. Customers and promoters at the stand at Agrishow 2023 in Ribeirão Preto, SP Érico Andrade/g1 With around 800 brands on display in an area of ​​600 thousand square meters, the 2024 edition of Agrishow will have around 100 more exhibitors compared to 2023 and expects to receive 200 thousand visitors, numbers that can boost businesses focused on agricultural machinery and technologies even with low commodity prices on the international market, unfavorable climate issues for crops and interest rates at levels that are still high for those who need to make investments. Furthermore, Marchesan cited the expectation of an announcement of a “vigorous” Harvest Plan that could surprise in the coming months, as well as a demand for the incorporation of around 15 million hectares to expand food production in the country and investment lines offered by banks as stimulus factors. With this, the objective is to at least equal the business volume recorded in 2023, which was R$13.2 billion. “We cannot say that we will surpass it or it will be lower. We only understand that we have positive expectations. We understand that last year was excellent and that we want to achieve the same number, despite adverse conditions, but this is our I hope,” he says. Giant machine attracts attention at the Agrishow 2023 technology park in Ribeirão Preto, SP Érico Andrade/g1 See more news from the region on g1 Ribeirão Preto and Franca VIDEOS: Everything about Ribeirão Preto, Franca and the region

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