Cerveza Patagonia will take four people with a companion for a weekend in the mountains of Santa Catarina.| Photo: Disclosure

Why go to a 5 star hotel if you can have one with 5 billion? It is with this motto that Cerveza Patagonia reopens its 5 Billion Stars campaign, which in 2022 took guests to enjoy a unique experience, with a privileged view of the starry sky and reconnection with nature. The campaign starts this week in four cities: Porto Alegre (08/12), Florianópolis (08/13), Curitiba (08/19) and São Bento do Sapucaí (SP – 08/20).

Consumers will be challenged to discover where the secret receptions of the 5 Billion Star Hotel of Cerveza Patagonia are located in each of these cities. To do so, they will have to solve riddles that will be posted on the brand’s social networks. The first guest to arrive at each of these receptions will be able to check-in for a room with a companion in Cerveza Patagonia style.

With tents on top of a mountain in Soldados Sebold, in the mountains of Santa Catarina, the open-air hotel brings the proposal to exchange the luxury of a traditional hotel for the simplicity and beauty of the natural landscape. The menu signed by chefs becomes a roast over an open fire, the air conditioning is replaced by the natural air of the mountains, and the TV with 4K definition loses space to the contrasting spectacle of the stars in the night sky.

With the motto “our world is out there”, the brewery wants to inspire people to escape the day-to-day life of big cities to reconnect with nature. “We want to make the provocation that each person has an adventurer inside them, and nothing better than this search for receptions to get out of the routine and explore new experiences. We improved the 5 Billion Star Hotel to go further, giving people a little push to explore the world outside, which is the world of Patagonia”, says Thomás Debeus, head of marketing at Cerveza Patagonia in Brazil.

Winners will be announced on the brand’s social media. To participate, adventurers must live in Brazil, be over 25 years old and be available to travel on the September holiday.