Zero alcohol cachaça goes from the April 1st prank to real life – 01/03/2024 – Cozinha Bruta

My favorite pastime in London was investigating and scrutinizing every product sold in the supermarket – my daughter would send a message asking if I was ok, when I was late returning from shopping.

One shelf in particular intrigued me at the Waitrose store in the Brunswick Centre: it was entirely dedicated to non-alcoholic spirits. Yes, complete paradox. Non-alcoholic gin, non-alcoholic rum, non-alcoholic whiskey.

There was no non-alcoholic vodka, because maybe someone would realize that they were selling mineral water for 50 times the price.

Something like that doesn’t fit in my head. If you want to give a gin flavor to a mocktail, all you need is a bottle of eye drops to add half a dozen drops of gin flavor – juniper and other plant extracts.

After all, it’s the marketing of the 2020s.

Cachaça without alcohol, can anyone imagine?

Well, I just found out, via the degenerate profiles I follow on social media, that Pitú 0.0% is sold in Germany. It cannot have the words “cachaça” or “aguardente” on the label, because it burns nothing but the soul of whoever invented such nonsense.

Germans love Pitú, so much so that they are the ones who use the original caninha to remove the alcohol in a German factory.

The Brazilian manufacturer, in Vitória de Santo Antão (PE), does not say anything about this innovation on the national website. Of course, they won’t burn the film itself.

In fact, Pitú carried out an advertising campaign on April 1, 2014, precisely playing with the absurdity of a product like alcohol-free canine.

But it is there, true, on the page made for foreigners.

I would like to know the opinion of my compatriot friends, especially those from Pernambuco.

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