Under pressure, Americanas Hortifruti drops price – 04/30/2023 – Panel SA

Pressure for the sale of Natural da Terra hortifruti did not end with the possible agreement between banks and Americanas’ reference shareholders, billionaires Jorge Paulo Lemann, Marcel Telles and Roberto Sicupira.

The chain was acquired for BRL 2.1 billion in August 2021 and today is in the sights of Americanas’ creditors, which is still in judicial recovery with a debt of more than BRL 40 billion.

The agreement must come out, but the other creditors are still considering the sale of assets. They estimate that Hortifruti can earn more than R$ 2 billion, especially if its participation in the branch of convenience stores at gas stations is included in the sale. It is a partnership with Vibra (ex-BR).

Today, the hortifruti chain has 77 stores in SP, RJ, MG and ES and is carrying out its sales plan. It tries to increase the weight of organic products in its product mix and, for that, it closes partnerships with local producers to reduce the price. The idea is to match the price of food produced with pesticides and other industrialized inputs.

Julio wiziack with Paulo Ricardo Martins It is Diego Felix

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