TikTok: black female creators debate finance and social ascension – 03/23/2023 – #Hashtag

Publicist Luiza Alencar, 21, started creating content for social networks after not seeing herself represented in the videos she liked to watch. “It was very difficult for me not to have someone else to inspire me who had a reality closer to mine. I want to see people who came from the same reality as me and conquered things, you know? To at least have a minimum, a shred of hope,” he says.

On her TikTok profile, she shares her routine, organization tips and talks about what it’s like to have had social ascension and access to new things. The videos are followed by more than 46,000 followers and have accumulated more than a million likes.

“My main focus, being a non-white person, who didn’t come from a place of privilege, who doesn’t have many contacts that could have benefited me, much less a good family and economic structure, is that the struggle is always collective. I want mine to be successful too, it’s not about individual achievements”, he says.

Luiza talks about the guilt that many people like her have in relation to money, coming from a background of scarcity. “We’re in this limbo of ‘I can’t spend a lot because I can’t lose money’, but now I’m also having the opportunity to live what I’ve always wanted.”

The subject is also addressed by Gabrielly Sadovski, who has more than 280,000 followers and 12 million likes. In one of her viral videos, she reflects on how rising up the social ladder has shaped her relationship with money and how the job market has affected a generation’s dreams.

Natalia Rodrigues, the creator of Nath Finance, a financial advisor, businesswoman and writer, also talks about this feeling of guilt in relation to money. “This logic of the capitalist system makes people feel guilty for being able to ascend socially and other people are not, and it’s not because they didn’t make an effort, there are many other issues, mainly public access policies that made people not be where they are. they would like to be,” he says.

This guilt can be accompanied by episodes of compulsion. “Imagine someone who has never had this action: sneakers, clothes, nice food and now that she has money, she’s going to spend it. Not because she’s out of control, but because she’s trying to fill a void, an inner child that never had access”, says Nath.

On his YouTube channel and on his course platform, Nath teaches financial education and gives tips for those who also had an increase in income and feel lost. For these people, she leaves a message: “You have to look at your money, what you’ve achieved, in a very affectionate way, because you know how much you fought to get here today. So the main thing is not to get lost: write down the your expenses. Think about saving for the future, in your retirement. Think about yourself too, even when you want to take care of everyone”.

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