Threads suffers a 70% drop in engagement and sees the number of active users plummet, says newspaper

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Two weeks after launch, the microblog launched by Meta has about 13 million active users, while Twitter maintains 200 million, according to ‘The Wall Street Journal’. Threads was launched by Instagram on Wednesday (6) REUTERS/Dado Ruvic The newcomer Threads, launched by Meta to compete with Twitter, lost steam and faces a drop in active users and engagement just two weeks after being opened to the public. The data are from estimates by the company Sensor Tower, revealed by the newspaper “The Wall Street Journal”. According to the report, the platform’s engagement dropped by 70%, compared to the peak recorded on July 7. Currently, there are about 13 million active users. The average time spent on the platform also dropped, from 19 to 4 minutes. In the United States, for Android users, the peak was 21 minutes on launch day, July 5. Meanwhile, Twitter maintains 200 million daily active users, with an average time spent on the social network of 30 minutes per day, according to Sensor Tower. To The Wall Street Journal, Meta said it expected a decline after the app reached 100 million subscribed users. The company said it does not view the drop with concern and is working to roll out new features for Threads. In the first few days after being available in app stores for Android and iOS systems, Threads impressed with its rapid adoption, driven mainly by its integration with Instagram. The 100 million users mark was reached after 5 days of launch. READ ALSO Google, Meta and OpenAI sign a commitment to identify content generated by Artificial Intelligence, says US government ‘AI love’: users confess in a forum that they are in love with artificial intelligence Developments in Brazil: scams use chatbot and fake personalized service on WhatsApp It supports posts with up to 500 characters, as well as links, photos and videos of up to 5 minutes. You can also like, comment and share what other people have posted. A difference to Twitter is that Threads does not have a trending topics area, which shows the most commented topics on the network. According to Meta, this feature will be rolled out in the future. Another limitation is that the social network still does not allow the use of hashtags or searches for keywords, which may cause difficulties for future advertisers. Threads currently has no ads. Meta owner Mark Zuckerberg has stated that he plans to monetize the platform once it is on a clear path to the 1 billion user mark. VIDEOS: Technology

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