The Town x Lollapalooza: what changed for the Interlagos Racetrack to become the City of Music?

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g1 went to the Autódromo to see the setting up of the newest festival in São Paulo and solve several doubts. Get to know The Town’s stages There are only a few days left for the Interlagos Circuit, in São Paulo, to become the City of Music. The nickname is due to The Town’s debut, which takes place on the 3rd, 7th, 9th and 10th of September. From the same creators of Rock in Rio, the festival is yet another mega-event that transforms the Autodromo into a huge dance floor. There is also Primavera Sound, which had its first edition last year, and the famous Lollapalooza, which, since 2014, has made the space its headquarters. If you’ve been to Lolla and are going to The Town, it’s possible to have a déjà vu, that feeling of “I’ve been here before”, or “I’ve been here before”. And then it is natural for comparisons to arise. It is nothing new to say that the proposal of the festivals is different. Even though Lolla is increasingly distancing itself from its underground pose, The Town, like Rock in Rio, takes little risk with names outside the mainstream. But what about the layout of the stages? Equals? Similar? Totally different? g1 went to the Autódromo to see the setting up of the newest festival in São Paulo and solve these and other doubts. What are The Town’s stages? How is the architecture of The Town’s stages? What are The Town attractions besides the shows? Is The Town’s stage layout the same as Lollapalooza’s? Is The Town’s audience allocation the same as Lollapalooza’s? What feels better about The Town’s structure compared to Lollapalooza’s? What seems worse about The Town’s structure than Lollapalooza’s? What are The Town’s stages? Skyline: is the biggest stage at the event and, no wonder, it will be where the headliners will perform The One: is inspired by the urban art of São Paulo and will be marked by meetings, in which artists of different styles share the stage New Dance Order: dedicated to house, techno and trance, the stage was at the last edition of Rock in Rio and will make the audience dance to the sound of traditional parties in São Paulo São Paulo Square: packed to the rhythm of jazz and blues, the space will bring artistic performances such as complement to the Factory shows: there will be street dance performances and concerts by some of the main names in national trap Skyline Palco, by The Town Fábio Tito/g1 How is the architecture of The Town’s stages? With São Paulo as its theme, The Town replicates several emblematic scenarios of the city. Skyline: references postcard buildings. The decoration is all silver and imitates buildings such as Instituto Tomie Ohtake, MASP, Copan, Infinity Tower and Pavilhão Oca The One: with a minimalist and geometric aesthetic, it has dozens of LEDs that, at night, will shine brightly New Dance Order: it has wave format, which refer to the frenetic and trendy sound of electronics São Paulo Square: mirrors iconic places in the city such as the Sé Cathedral, Estação da Luz, Pinacoteca and Market Municipal Factory: reflects industrial airs, with reference to the old warehouses from the paulistana factories Details of the stage São Paulo Square, from The Town Fábio Tito/g1 What are The Town’s attractions besides the shows? The festival will have a ferris wheel, megadrop, zip line and roller coaster. It will also feature a musical related to the city, the screening of an unpublished documentary, in addition to several brand activations. Is The Town’s stage layout the same as Lollapalooza’s? No. At the same time, however, much of The Town’s area is the same area used by Lolla. The main stage of The Town, Skyline, is where, in Lolla, electronic attractions are presented. But the proportions of the area, of course, are different. The environment, which was leveled, is more extensive. Lolla’s main stage, in turn, corresponds to the surroundings of The One, albeit with a significant distance. The One Stage, from The Town Fábio Tito/g1 Is The Town’s audience allocation the same as Lollapalooza’s? No. The main difference is due to the public’s position. While at Lolla, the two largest stages offer a slightly inclined layout, with the possibility of watching shows from the top of “grass hills”, The Town prioritizes flat audiences. What feels better about The Town’s structure compared to Lollapalooza’s? Unlike the event imported from the United States, Rock in Rio’s brother has the stages close to each other. Of course, a hike is needed to migrate between them. But, without a doubt, it is a much faster task than in Lolla. Another positive point of the festival is the bathroom. With its own hydraulic network, there are containers instead of chemical toilets. (It remains to be seen how this will work in practice, but the idea is a good one.) The Town’s New Dance Order Stage Fábio Tito/g1 What seems worse about The Town’s structure compared to Lollapalooza’s? Despite investing in a striking São Paulo Square decoration, the stage itself is quite small. Even if it is not the place where they will have headliners, it would have been worth giving the space more dimension. Even because, let’s face it, first of all, it’s a music festival. The proposal for a flat audience on the two main stages, Skyline and The One, seems like a bad use of the area. Betting on an inclined audience, on “little grass hills”, as Lolla does, allows a less disputed view of the shows. READ ALSO: How to get there, download tickets and what else you need to know to go to The Town Why is Demi Lovato’s band one of the most rock acts you’ll see at The Town? ‘My body is not in the biology books’, says Urias, a transgender singer who performs at The Town Band of dreams from The Town: assemble your supergroup with the main attractions of the festival

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