Social networks are important for a good relationship between brand and customer %%page%%

Good brand positioning on social media creates a strong connection with consumers, which motivates them to leave home and visit the establishment. Examples of this are the way businessmen dealt with the success of the movie “Barbie” and the economic recession in Argentina, explains João Ricardo Tonin, economist at FoodCo.

The success of “Barbie” affected an entire consumer network, causing bars and restaurants to create options inspired by the doll, which attracted consumers through social networks. Tonin points out that establishments that have not adhered to this trend can still take advantage of it, as the film will continue to be discussed in the coming weeks.

As for the case of Argentina, the economist explains that, despite the country facing inflation above 100% per year, bars and restaurants are always crowded. Due to financial constraints, families fail to plan for the future and end up spending more in the present. Thus, establishments are betting on promotions that encourage consumption, which keeps the sector profitable.

“Both examples show that establishments created a noble reason for consumers to choose to spend their resources there, and it worked. In both cases, there are reports of significant increases in revenue. So, what is the noble reason for the consumer to choose your establishment? Do the products and services you offer have personality?” concludes Tonin.

The FoodCo. with the complete and audio analysis of the economist João Ricardo Tonin is an exclusive weekly content for the platform’s subscribers. FoodCo. is the largest community of bar and restaurant owners in Brazil. There are more than 13,000 entrepreneurs in the sector gathered in a network of knowledge and networking, with access to essential content for those who undertake food outside the home.