Rua Pais de Araújo becomes a gastronomic route in Itaim Bibi – 03/01/2024 – Restaurants
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Just 200 meters long, Rua Pais de Araújo has become a gastronomic corridor in Itaim Bibi. Located between two of the main roads in the west zone neighborhood, Pedroso Alvarenga and Tabapuã, it has a dozen restaurants, bars and cafes, many of which opened in recent months.
Quiet and tree-lined, it has attracted renowned chefs, such as the Spaniard Oscar Bosch, owner of four businesses in the capital of São Paulo, and Thomas Troisgros, son of Claude Troisgros. One of the first known names to move there was Luiza Hoffmann, who opened Atto in 2022.
“At first, I was a little afraid because the street was very residential and quiet, but I saw a lot of potential, because it is in the center of Itaim. Afterwards, I had no doubt that it would explode here”, says the chef. She chose a special property, which was the home of actress Cacilda Becker, a lady of the national theater.
The street is also two blocks from Avenida Faria Lima, an important financial route, and attracts employees from companies in the region, who fill the halls at lunch. At night, the scene changes and gets busy for happy hour and dinner.
Next, see what to visit in Pais de Araújo, the first route to participate in a series of reports from Sheet dedicated to streets in São Paulo that stand out for their history or news.
1 Mago
It is one of the oldest restaurants on the street, having been in operation for seven years. It combines Japanese and Italian cuisine and serves à la carte and omakassê dishes (from R$123 to R$238) in a colorful room with Instagrammable decor. On the Italian side, the flagship is risotto, such as nero (R$96), prepared with squid ink and arugula pesto. A bar at the entrance warms up the evening and serves drinks, sake and wine.
R. Pais de Araújo, 185, @magorestaurante
2 Just a Bite
The menu lists dishes to share with a healthy approach — the combo with three options costs R$ 70. Middle Eastern case: seed plate with hummus, curd, cauliflower and sunflower crunch. The restaurant was opened in August by nutritionist Helô Guarita with recipes from chef Ana Soares, from Mesa 3 Pastifício.
R. Pais de Araújo, 171, @justabite_sp
3 Holy Grain
It’s the most recent addition to the address. The café left Rua Jerônimo da Veiga and moved to Pais de Araújo last month. Most of the tables are on the balcony, under the shade of a fig tree. The all-day menu includes dishes, sweets, savory dishes, drinks and coffees.
R. Pais de Araújo, 163, @santograo
4 Cala del Tanit
Spanish chef Oscar Bosch opened his restaurant dedicated to fish and seafood in September. The roasted fish of the day is served whole with garlic shavings, potato galette and marinated tomato carpaccio (R$220 for two).
R. Pais de Araújo, 147, @caladeltanit
5TT Burger
It is the first São Paulo branch of chef Thomas Troisgros’ burger restaurant, created in Rio in 2013. The Itaim public’s favorite is the goiabacon, made with a blend of angus, cheddar, onion jelly, bacon and guava-based ketchup. It costs R$53 with fries.
R. Pais de Araújo, 137, @ttburger
6 Davvero
The ice cream shop prepares gelatos such as pistachio, Belgian chocolate and red fruits. A small cup with two flavors and a handmade nut cookie costs R$ 18.50.
R. Pais de Araújo, 129, @davverogelato
7 Metta
Specializing in salads, the restaurant opened in 2018, one of the first to appear there. The customer creates a recipe combining different ingredients, for R$65, or chooses from ready-made suggestions.
R. Pais de Araújo, 119, @mettarestaurante
8 La Barra
Founded by Peruvian friends, it offers typical recipes from this country, such as chaufa, chicken ají, lomo saltado and ceviche, served in eight versions for prices from R$26 to R$64.
R. Pais de Araújo, 111, @labarraitaim
9 Hon Maguro
Opened ten months ago, the Japanese restaurant specializes in bluefin, a noble species of tuna. The suggestion with three sushis from different parts of the fish costs R$140.
R. Pais de Araújo, 77, @hon_magurobr
10 Rumor
The trendy bar’s lounge occupies the corner of Rua Pedroso Alvarenga, where the entrance is. It serves dishes and snacks, but the highlight is the signature drinks from bartender Spencer Amereno, formerly of Frank Bar.
R. Pais de Araújo, s/nº, @boato
11 Gostin
In operation since October on the ground floor of an apart-hotel, it offers an executive menu (R$ 64.90) with recipes such as gnocchi with filet mignon and parmesan fonduta.
R. Pais de Araújo, 168, @gostingastrobar
12 Act
Chef Luiza Hoffmann prepares heart-warming food. The tip is to try the crispy fish bao with semi-cured cheese, lettuce and tartar sauce (R$48) and the flank steak cooked for six hours in black beer, served with grilled vegetables and cassava aligot with semi-cured cheese (R$ 108).
R. Pais de Araújo, 138, @atto.restaurante
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