Royal Enfield Motorcycles opens store in Manaus with boutique

Opening

The Royal Enfield dealership has models both imported and mounted on the Polo de Two Wheels of the ZFM

Manaus (AM) – Classic medium-capacity motorcycles (350 to 650), with a high technological standard and with the best cost-effectiveness in the local market, can be found at the first Royal Enfield motorcycle store, in Manaus and in the north of the country, inaugurated this last Friday ( 16). Ready for delivery to the Manaus market, the Royal Enfield dealership has six types of models, both imported and assembled at the Manaus Free Trade Zone (ZFM) Two Wheel Pole.

According to the president of the Braga group, João Braga, the two-wheel market in Manaus, as well as in Brazil, has been growing a lot in recent years and the Braga Group has been operating in this segment for years and is betting on new proposals.

“Royal Enfield is really a different brand, they didn’t have it in Manaus, and today the product that we’re going to deliver with this store, with the value and quality that we’re going to deliver, didn’t exist in the city. Royal also has a factory here. We believe a lot in the brand and we want to grow together and make this brand grow a lot in our state”,

explained.

For the Executive Director Brazil of Royal Enfield, Claudio Giusti, after six years operating in the country, since 2017, being in Manaus is surprising.

“It is a milestone, because the brand arrives with the first store in the North region, but in addition to being present, due to the assembly line here at the Polo Industria de Manaus, opening this store is a demonstration of how the Manaus public already knew our brand and engaged with this proposal, of motopurismo, of pure motorcycling, of motorcycles designed for those who love motorcycles. Royal Enfield has 122 years of existence and continuous production and Amazonas is another chapter in our history”,

evaluated the director.

For the manager of the Manaus dealership, Riccardo Patrian, Royal Enfield motorcycles meet the needs of both motorcycle tourists and daily motorcycle users.

“The owner of a Royal Enfield motorcycle will be able to enjoy a classic motorcycle, with high technology, excellent value for money and mainly viable for both day-to-day users of the motorcycle for work and for leisure on the weekend”,

highlighted Patrian.

With an average cost of R$25,000 to R$40,000, the motorcycles speak to a public in Manaus who want to buy their first vehicle, leave public transport or who want to migrate from using a car to take advantage of the savings of owning a motorcycle.

The average autonomy of Royal Enfield motorcycles is 20 to 30 km per liter of fuel. The concessionaire offers as payment methods the credit card in cash and in installments, consortium letter of credit and financing via accredited banks.

For the inauguration of the Manaus store, the sales team prepared various benefits and promotions ranging from free service to cashback for the purchase of accessories for motorcyclists.

boutique for bikers

Royal Enfield is an English brand with the longest market longevity in the world. It has existed since 1901. The brand has now opened its first store in Manaus and also the only one in the north of the country, in a venture by the Braga group.

The address of the 24th Brazilian store and the first in the capital of Amazonas is at Avenida Jacira Reis, 194, in a 600 m² space that will have the dealership and a boutique of accessories and clothing for motorcyclists, with more than 10,000 items, including jackets, glasses, shoes and shirts, available to men and women who enjoy two wheels.

*With advisory information

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