‘Round 6’ inspires themed Burger King on Avenida Paulista – 11/15/2023 – Restaurants
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The games from the series “Round 6”, one of Netflix’s biggest hits, inspire a new Burger King combo.
The South Korean series gets a streaming reality show inspired by the games in the plot. Launching on the 22nd, “Round 6: The Challenge” follows 456 players from different countries competing for a prize of US$4.56 million — but all without the deaths, of course.
The fast-food chain launches this Wednesday (15), in all units across the country, a meal that is served in packaging that imitates the mask of production guards. It comes with a whopper sandwich, which has grilled meat and sweet and sour bulgogi sauce. The portion of fries is shaped like a square, triangle and circle, symbols that appear in the plot.
In addition to a drink, the combo completes with a sundae made with vanilla dough, syrup with strawberry pieces, crunchy chocolate-flavored balls and a biju cone decorated with the design of an umbrella, in allusion to the famous dalgona cookie challenge. Items can also be ordered separately.
Additionally, the packaging features a QR code that takes you to a game in the Burger King app inspired by the series. The games also appear in the snack bar at the intersection of Avenida Paulista and Brigadeiro Luis Antonio, which has been redesigned with themed decoration.
There, customers can play with a claw machine with prizes or a marble maze, for example.
The decoration reproduces scenes from the South Korean series. Right at the entrance, there is a large doll like the one used in the game Potato Chips 1, 2, 3, and a piggy-shaped safe. Images of guards in red uniforms appear on the facade of the place.
On the first floor, there are tables shaped like a spinning wheel and a swing, reminiscent of the production playground. On the stairs, the floor resembles broken glass. Televisions show excerpts from the reality show and, on the second floor, there are beds like the ones in the players’ dormitory, placed there to ensure Instagrammable photos for social media.
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