‘Pure Beauty’ led to the meme ‘I’m rich’ and showed Isis Valverde’s talent

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The only soap opera written by Andrea Maltarolli, the plot aired in 2008 on TV debuts in the Globoplay catalog, this Monday (15). Regiane Alves and Edson Celulari in “Beleza Pura” (2008) João Miguel Júnior/Globo “Beleza Pura”, the first and only soap opera written by Andrea Maltarolli, debuts in the Globoplay catalog this Monday (15). Andrea, who wrote some seasons of the series “Malhação”, made her debut in soap operas with “Beleza Pura”. The author died at the age of 46, a victim of cancer, a year after the end of the plot aired between February and September 2008. Andrea Maltarolli, 2008 Simone Marinho/Agência O Globo Andrea was part of the Globo authors’ workshop alongside Emanuel Jacobina. With him, she was responsible for developing the “Malhação” project. In addition, she was also on the network’s writing team on other programs, such as the humorous “Escolinha do Professor Raimundo” and “Zorra Total”. Before passing away, Andrea left a synopsis of the soap opera ready. The work was developed years later and exhibited in 2014, earning the name “Alto Astral” and the collaboration of Daniel Ortiz on the text. “I am rich!” Carolina Ferraz in “Beleza Pura” (2008) João Miguel Júnior/Globo Directed by Rogério Gomes, “Beleza Pura” is a solar drama set in Niterói. The 179-chapter soap opera has Edson Celulari and Regiane Alves in the main roles, in addition to featuring big names in television drama such as Christiane Torloni, Humberto Martins and Carolina Ferraz, who appears as the great envious villain Norma. It was there in the plot that the character’s famous phrase “I’m RICA!” appeared, which became a meme years later and is still echoed on social media today. MEMÓRIA GLOBO: Beleza Pura The plot” Never replayed on TV, “Beleza Pura” has at the center of its story the character Guilherme (Edson Celulari), who rethinks his lifestyle after being blamed for an accident involving a helicopter he developed. , then, decides to make the dreams of the people who died in the tragedy come true and discovers that Sônia (Christiane Torloni), one of the victims, had abandoned her eldest daughter, Joana (Regiane Alves), in an orphanage. Edson Celulari and Regiane Alves in ” Beleza Pura” (2008) Frederico Rozario/Globo Guilherme falls in love with the young woman, from whom he hides that he is to blame for the accident that killed his mother. What he can’t imagine is that Norma (Carolina Ferraz), his envious college friend, was the one who sabotaged his helicopter project. Another highlight of the soap opera is Rakelli (Ísis Valverde), the scandalous daughter of ex-chacrete Ivete Chiclete (Zezé Polessa), owner of a salon in the Saúde neighborhood, in Rio de Janeiro. Rakelli’s dream It’s being a “colleague” (stage assistant for “Caldeirão do Huck”). She works as a manicurist at her mother’s establishment and dates bricklayer Robson (Marcelo Faria), a relationship that her mother disapproves of. At the end of the plot, the young woman gets the place she dreamed of on the program. Luciano Huck, Zezé Polessa and Ísis Valverde in “Beleza Pura” (2008) Kiko Cabral/Globo Zezé Polessa and Ísis Valverde in “Beleza Pura” (2008) Márcio de Souza/Globo

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