Owner of Bar do Didi promises party for 2024

Odair Queiroz, the Emperor of Curitiba beer. Maybe from the name you don’t know who he is, but the nickname will help. Didi, owner of ten bars in the capital of Paraná, celebrated in October 2023 eight years of experience in the industry in which he never imagined he would be successful. Bar do Didi is a reference in Brazil when it comes to cold beer, a place frequented by the public who want to spend pleasant moments in the company of friends and family.

The nickname is from childhood, nothing related to the famous Didi dos Trapalhões. In fact, Odair is not at all clumsy. Born in Cascavel, in the western region of Paraná, married to Fernanda Meneguzzi, right-hand man in business and in his heart, he dealt with accounting in the interior. In 2015, sister Adriana was invited to come and work in Curitiba in the IT sector in stores on Avenida Sete de Setembro, a traditional area for commerce and also for students who attend schools and colleges there.

One of the points that Didi’s sister had control over was a restaurant located on Sete de Setembro, between Shopping Estação and the former Cefet, now the Federal Technological University of Paraná (UTFPR).

“It was July 20th, freezing cold. I had some beers in the fridge and I sold them all that day. I was impressed, and it encouraged me to continue. We then formed a partnership with Ambev, which created a franchise in 2016, called Nosso Bar. We were the first to set it up, I paid them a fee to modify the space and the business started to work. The bar became a reference for university students. There was an explosion in movement, there was a crowd waiting before the bar opened with 500, 600 people”, recalled Didi.

With the strong movement in the first bar, those responsible realized that the space had become small. A few meters away, Boteco do Didi appears, on Alferes Poli and Silva Jardim. From this point on, the Didi Empire began to form in perimeters close to the Center with different concepts, without losing the essence of honestly serving customers.

“I didn’t have any more space to accommodate people, I filled both bars, I kept increasing the number of Didi’s bars. I never thought it would be what it is today, my goal is to provide quality to the client, and the least they want is hospitality. The customer is loyal, he may change bars, but he will come back. It’s a kind of marriage with the bar”, commented the resident of Cascavel.

Secret of the coldest beer in Brazil

On social media, Bar do Didi advertises the coldest beer in Brazil. One of the secrets is to treat the product in the correct way to be served to the customer, without thinking about the electricity used in the refrigerator. “The beer will always be cold, the refrigerator stays on 24 hours a day. It uses a lot of energy, but it can’t turn off. Another thing, you can’t have beer in the morning to sell in the afternoon, that doesn’t exist. The beer needs to sit in the fridge, it has a process to be sold with quality. I’m talking about liters, huh?” says Didi, who keeps the refrigerators at a temperature of –5ºC.

The amount of beer sold to ten bars is difficult to measure. Didi believes it would be around two to three thousand boxes of bera per month. “I can’t say if I sell more beer in Curitiba, I sold it from 2016 to 2018, the biggest in the South of Brazil. There was an Ambev report at the time, but I think I should remain among the first”, said Didi

Party in 2024 with the famous Didi?

Didi’s ten bars tend to close early by the standards of those who have an establishment with drinks and food. The idea is to avoid friction with neighbors who may be condominium residents. Thinking of a place that can extend opening hours, Didi intends to set up a nightclub, that is, Balada do Didi.

“This is the project for next year that I am embracing. I want to stay in the early hours of the morning, the idea is to form a partnership with customers who are in Didi’s bars to go to the club without paying entry, for example. We are looking for the property, but it is difficult”, commented the trader who even sold roast meat for delivery during the Covid-19 pandemic when bars had to close.

What if the most famous Didi in Brazil was present at the opening of the club? Odair’s smile appeared in the interview with Tribuna do Paraná when imagining this meeting. “I don’t know him, I would be very happy, it would be an honor to welcome him here with a big party”, added Didi from Paraná.

Service:

1 – Bar do Didi – Av. Sete de Setembro, 3571 – Centro

2- Boteco do Didi – Ensign Poli with Silva Jardim

3 – Bar do Didi – Av. Pres. Getúlio Vargas, 801 – Rebouças

4- Dom Beer – Rua. Ensign Poli, 483 – Center

5- Didi Jardins Bar – Avenida Silva Jardim, 1106 (Pizza and bar)

6 – Didi Barigui Bar – Rua Padre Ladislau Kula, 190

7- Bar do Didi Praça da Espanha- Rua Fernando Simas, 71 – Bigorrilho,

8 Bar do Didi Alameda – Alameda Dr. Carlos de Carvalho

9 – Didi Crush Bar – Rua Desembargador. Westphalen, 796 – Rebouças,

10 – Bar do Didi Pub – Avenida Silva Jardim, 1145 – Rebouças

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