‘Not paying tax is China’s business’
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“We are very simple, including digitization. Let’s do the basics and, suddenly, it will reach others”, recommended the businesswoman.
The event runs until Friday (31), in its second edition, after the premiere in 2022. More than 20,000 people circulate through the warehouses transformed into conference arenas, innovation shows and business meetings.
Regarding the competition of products linked to groups such as Shein, in clothing, but there are more players and not just Chinese, Luiza admitted that consumers say they pay less for products, but recalled that the fiscal disparity has been generating unemployment.
“The public is very much against taxes, but they don’t know that we are losing jobs. I don’t order taxes, but that we have the same advantages they have. She mentioned that there is mobilization of the sector with the government about measures.
“There needs to be a law for everyone to continue to generate jobs. There’s no way to compete if you pay 37% tax and the others (imported) pay nothing”, confronted Luiza.
In addition to accentuating the clash with Chinese marketplaces, mainly, the businesswoman made another appeal:
“Interest rates have to go down, they have to go down,” he repeated.
The cut in the basic Selic rate, which remains at 13.75% per year and was recently renewed by the Central Bank, provoking more reaction from the economic team of Minister Fernando Haddad and President Luiz Inácio Lula da Silva, is considered crucial by Luiza to avoid further damage to retail. Segments such as furniture, appliances and construction materials, dependent on credit, ended 2022 with a drop in the volume sold in Brazil and Rio Grande do Sul, according to the IBGE.
“If you don’t sell, you don’t have income and you don’t have to pay taxes”, he added.
With a name quoted to compose the Development Council that Lula is recreating, Luiza says that “she is always with the governments that do things well” and pointed out that a requirement is to be focused on development.
Luiza Trajano conquers the audience with simplicity and good humor
Luiza conquered the crowded Arena Stage audience with the simplicity and even humor and ease with which she paraded her opinions. She mentioned that she was already used to being the target of memes and what she liked the most was one in which she appeared trying on sneakers and shortly after Magazine announced the purchase of the largest national marketplace in the segment, Netshoes.
A reference in impact actions to leverage female entrepreneurship, the businesswoman punctuated the conference with a speech defending the end of social and income inequalities in Brazil. She even called inequality the cancer of Brazil.
“We have to generate jobs and less social inequality”, listed the businesswoman, who is president of the Board of Directors of Magazine Luiza.
The businesswoman called the credit score methodology used by funding release analysis bureaus outdated and asked for less bureaucracy in the sector to expand access to resources. The retailer recalled the size of the Brazilian population and mentioned that only 15% of homes have an automatic washing machine, indicating the space for selling home appliances.
When asked about the possibility of more retail companies, such as Americanas and other brands, having financial difficulties, she preferred not to comment. “I don’t know the situation at Americanas,” she said. About new acquisitions by the company, the retailer’s response was:
“Now we are consolidating the 20 (companies) we bought”.
On yet another trip to Porto Alegre, the businesswoman said she is impressed with what the gauchos are doing with innovation, praising the achievement and realization of the South Summit. Luiza also confessed that she admires a local virtue, which is discipline:
“I learn a lot from your discipline”.
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