Neymar fills social networks with casino, partners and dances – 06/28/2023 – Tech

Browsing through Neymar’s social networks, it is clear that football is on the decline. The sport that designed him for Brazil and for the world has not been a priority in them for the player, who has not entered the field since February 19th.

On that date, the Paris Saint-Germain striker suffered a ligament injury in his right ankle during a French Championship match that resulted in surgery. Since then, he has been doing recovery work, trying to be in shape for next season.

This distance from the field did not prevent him from being remembered by Brazilians in a Datafolha survey as the main digital influencer, Brazilian or foreign, when it comes to sport.

Neymar, who defended the Brazilian national team in three World Cups (2014, 2018 and 2022), was cited by 22% of respondents.

On the day this text was written, PSG’s number 10 had 209 million followers on Instagram, 62.2 million on twitter31.1 million on TikTok and 1.2 million on Facebook, as well as 4.09 million subscribers on his YouTube channel.

Those who were least distant from Neymar in the survey were Casimiro Miguel (Cazé), commentator, comedian, youtuber and streamer, with 6% of the choices, and Fred Desimpedidos (Bruno Carneiro Nunes), commentator, youtuber and former BBB, with 4% .

Following the vote, tied at 3%, Portuguese striker Cristiano Ronaldo, currently at Al Nassr (Saudi Arabia), narrator Galvão Bueno, who had a career spanning more than 40 years at Globo, and Neto, also known as Craque Neto , former Corinthians player and presenter of programs on Band.

Away from the ball for more than four months, Neymar has been posting content on his networks that are almost always far from football-related.

As it turns out, the priorities in his posts have revolved around institutional actions (own or sponsors), moments with family, girlfriend or partners (friends), going to sporting events (F1 and NBA) and gambling at an online casino.

The highest frequency of posts is on Twitter, and the most recent view at the time of writing this text was of Neymar participating in a game of chance (Tower) on the Blaze betting site, which has a paid partnership with him. There were other posts, notably in the roulette mode.

The athlete, fan and poker player, likes to spend time in this type of activity. In Brazil, gambling is prohibited.

The microblog, just below the video, warned: “Although Blaze claims to be a reputable company, thousands of customers claim to have suffered a scam from the online casino. The chances of winning in games are minimal, and when they occur, customers accuse the site of unfair bans and other tactics to not pay winners”.

On Instagram, the platform on which Neymar exerts the most influence, the most prominent post was dated March 6, when, next to a photo of the attacker wearing a cap, headphones, PSG sweater and looking down, text in English read : “I will come back stronger”.

Other posts from this year, recent or not, showed the Santos offspring watching the NBA finals (he is a friend of Jimmy Butler, from Miami, who was runner-up); blowing out the candles on the 31st birthday observed by son, David Lucca, 11; hugging his girlfriend, Bruna Biancardi, who is pregnant; and advertising an auction at Instituto Neymar Jr. with the participation of celebrities such as Sabrina Sato and Deborah Secco.

Not much about football: a hug for Argentine Messi, who is leaving PSG and was also his teammate at Barcelona; message of support for goalkeeper Sergio Rico, who suffered an accident after falling from his horse; and the presence in a reserved space in Vila Belmiro for Santos’ match in the Copa Sudamericana.

On TikTok, poses, grimaces and many, many, many little dances, with Guilherme Pitta (quite present) and other partners. On the field, with the PSG shirt? Little dances. The most clicked video, with over 340 million views? For a little dance.

The main highlight on YouTube is of an institutional nature, for the promotion of the Ney cruise in Alto Mar, at the end of December: “Prepared for three days on the high seas with the greatest idol of Brazilian football?”. In the institutional video, “DJs”, “bars”, “shows” and… “casino” were advertised.

Neymar’s career and image are managed by NR Sports, founded 17 years ago by the striker’s parents and headquartered in São Paulo.

There was contact with the company, asking Neymar to comment on the search result and the content of the posts on social networks. NR Sports requested that questions be sent in, which they did, and the subsequent message was that PSG was not allowing interviews.

The report then asked someone from Neymar’s staff, linked to publications on the networks, to comment on the strategies used and on the themes that are conveyed. Questions were sent, and there was no response by the stipulated date.

The Datafolha survey, conducted online from the 2nd to the 9th of May, involved 1,500 Brazilians, aged 16 or over, who access the internet daily. The margin of error is plus or minus three percentage points.