Meet the 1st Barbie doll with Down syndrome, by Mattel – 04/25/2023 – Market

US toymaker Mattel on Tuesday unveiled a new Barbie that depicts a person with Down syndrome, in a bid to get more kids to see themselves in the popular doll.

The new model was released as a result of a collaboration with the National Down Syndrome Society (NDSS) to ensure it accurately portrays a person with Down syndrome, the company said.

“Barbie plays an important role in a child’s first experiences, and we are committed to doing our part to counteract social stigma through toys,” said Lisa McKnight, Executive Vice President and Worldwide Head of Barbie and Mattel Dolls.

The new model is now available online and will go on sale in stores in the third quarter.

The doll is smaller than a regular Barbie, has a longer torso than the rest of her body, smaller ears, a flat-bridged nose, and almond-shaped eyes, common characteristics of people with Down syndrome.

Additionally, the print on her dress includes yellow and blue butterflies and flowers, symbols associated with Down syndrome awareness.

“This Barbie serves as a reminder that we must never underestimate the power of representation,” said Kandi Pickard, president of the NDSS. “It’s a huge step forward for inclusivity and a moment we’re celebrating.”

Trisomy 21, also known as Down syndrome, is a congenital chromosomal condition that results from the presence of an extra chromosome in the 21st pair of chromosomes (out of 23).

In addition to its physical characteristics, it results in a generally mild to moderate intellectual disability.

After decades of offering white and blonde Barbies, in recent years Mattel has been expanding its efforts to diversify the profile of the famous doll.

In early 2016, the Californian company released “round”, “short” and “tall” versions of Barbie; today, it sells 175 different models.

The launch of the new doll comes in the waiting period for the launch of a movie about Barbie, starring Margot Robbie and Ryan Gosling, which should happen in July.

Translated by Paulo Migliacci