Market Pago will be the official bank of the street carnival – 01/22/2024 – Panel SA

The digital bank Market Pago will take advantage of the Carnival festivities to carry out an aggressive marketing and sales campaign with the aim of attracting new customers and competitors for its interest-bearing account.

To this end, it will be made official this week as the official means of payment for street carnival in São Paulo, Rio de Janeiro and Salvador.

The financial fintech will provide payment machines to sellers registered to sell drinks on the streets of these capitals, which, in theory, will avoid scams due to equipment cloning.

For merchants, reduced rates will apply during the festival. Interest will not be charged on payments via Pix and on credit, the rates will be less than 1%.

The campaign, which starts running this week, will also feature two poster children: economist and former BBB member Gil do Vigor, and presenter Tati Machado.

There will be two stages. In the first phase, the bank will offer discounts to anyone who purchases their credit card when purchasing from Market Livre.

Closer to Carnival, the two influencers will talk about the remunerated account and the cashback benefits aimed at customers who use the Market Pago card during Carnival.

According to the bank, the strategy is the first step in a campaign throughout this year to expand its own customer base and compete against other established fintechs offering automatic investments linked to the CDI.

“Carnival is a great opportunity to expand the population’s knowledge about financial security without losing the fun. Gil and Tati will help us pass this message”, says Pethra Ferraz, Vice President of Marketing at Market Pago in Latin America .

With Diego Felix

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