In Santa Felicidade restaurants alone, almost 800 thousand customers were served.| Photo: Daniel Castellano

According to data released by the CEO of the Família Madalosso group, Mariana Werner, the brand’s restaurants served around one million customers in 2023, around 800 thousand just in the Santa Felicidade restaurants, Família Madalosso and Velho Madalosso. For 2024, the brand is working on a rebrandingto consolidate the idea of ​​an entrepreneurial family.

Of the total number of customers served in traditional restaurants, 60 thousand were tourists and 75 thousand were event guests. The smaller operations – the express unit and the two stores in shopping malls – had an audience of 150 thousand, and the brand’s delivery delivered 40 thousand orders during the year.

“I always say that our operation is surprising! We serve a lot of people every day, on different channels and in different ways, but always with the commitment and quality guarantee of the Madalosso Family. We seek to reinvent ourselves to meet the different demands of our audience, improving our customers’ experience. We are very happy with the results achieved this year”, highlights Werner.

From 2024 onwards, the Madalosso Family intends to change the brand’s positioning to establish the concept of “entrepreneurial family”. According to the executive director, the objective is to build the idea of ​​”a large family Sunday lunch table, which expanded beyond any physical space, geographic border or temporal moment”.

The Madalosso Family’s new slogan is “Affectionate food with a taste of good memories”.

SEE TOO: