Lauana Prado talks about agribusiness investment in the countryside: ‘It’s a cultural issue’

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Singer was interviewed live on g1 Ouviu, podcast and music videocast from g1. She recalled the beginning of her career, spoke about the female presence in country music and said that current songs of the genre will be classics in 30 years; look. Lauana Prado is interviewed on g1 Ouviu Celso Tavares/g1 Lauana Prado was interviewed on the live version of g1 Ouviu, a podcast and music videocast from g1, this Friday (10). One of the main names in female country music, Lauana recalled the beginning of her career, spoke about the barriers broken by women in the style and explained the motivations behind the “Raiz” project. The work was nominated for the Latin Grammy for Best Country Music Album in 2023. On the 2022 album, Lauana sings new versions of country classics and other styles. The idea led to a second edition this year, “Raiz Goiânia”. “In both editions, I wanted to show fragments of what built me: songs that I performed in bars, concert halls and that gave me the foundation to become the artist I am today,” she said. She spoke about the fear she felt when giving a new look to tracks by Fafá de Belém, Roberta Miranda and other names in music from other generations. “There’s a big responsibility in doing this. When I think about it, it’s a little scary. But I like to bring it to a more fun place, a place where I talk about what I love.” Lauana Prado talks about the challenge of re-recording great artists Music producer and businesswoman Lauana said that, during the pandemic, she invested in online music production courses. “I bought a computer, software and started studying. I took some music production modules, which expanded me a lot. It sparked this side of me as a producer, arranger. It was as if I had learned to ride a bicycle without training wheels.” Managing her own career, she explained what led her to develop her business side. “I started from the beginning, from scratch, singing in groups of friends, barbecues, weddings, bars, just me and the guitar. Then I started hiring musicians. I was never an artist who had a manager to solve everything. I always needed to create this movement [de gestão de carreira]”, she said. She said that, when she realized, she was selling her own show. And she recalled that, in her first years in music, “she needed to do 3 shows a night to earn around R$8,000 or R$10,000 a month. ” Along the way, Lauana participated in three musical realities: “Jovens Talentos”, in 2011, “The Voice Brasil”, in 2012, and “Mulheres que Brilham”, in 2014. On g1 Ouviu, she said that she dealt with prejudice when looking for record labels and investors, after leaving those programs. “But I started to show work.” Lauana Prado talks about her process for managing her own career Women in country music Lauana also analyzed the female presence in country music: “We’re already past that phase at the beginning of feminejo, where people said: ‘ah, it’s a wave’ I started at a time when many people said it wouldn’t work, that women don’t succeed in country music.” “We were breaking these paradigms. It’s a sign that we are going through a moment of modernity, not only in the market, but in society. It’s not just another wave. We’ve already proven it.” Lauana Prado talks about breaking paradigms for women in the country. She also commented that she had to overcome difficulties within a mostly male market in the industry. “I already live in a less toxic environment in that sense. Men, in general, respect me. They like to hear my opinion, which wasn’t something I considered before.” “I had to prove my competence and show results to have a little more freedom. I believe we are moving forward.” Dating an influencer The singer, who has been dating influencer Veronica Schulz for almost 4 years, also spoke about what it was like to come out publicly. “I didn’t suffer any type of internal retaliation, but there was insecurity about how this would sound to the external public, the press, people who run this market.” “It was a courageous and conscious step. I am very clear about what my sexuality represents.” She also stated that she likes to preserve her personal life and, to that end, imposes limits on what can be exposed. “It’s healthy to create an environment of intimacy and preserve that environment.” Lauana Prado talks about what it was like to publicly date a woman New classics In the interview, Lauana analyzed what a song needs to have to become a country classic. For her, the current production of the style will be classic in 30 years. “In my time, university country music was what agricultural country music is for kids today. For these kids, university music today is classic.” Lauana Prado compares the construction of a country career today and in the past Still on past and current music, she said that technology has brought new possibilities for an artist to break through. “In Zezé Di Camargo’s time, the size of the success that these guys had in a scene where digital didn’t exist, there was demographic and geographic delimitation was very scary. This contact wasn’t as easy as with the internet.” “But the internet, as great as it is, is just a tool. A career is much bigger than the internet.” “Many [artistas] They can do a lot of numbers, but they don’t have the career experience. There are things that are processes and steps that cannot be skipped.” Agribusiness and country music Lauana Prado also commented on a speech by businesswoman Kamilla Fialho about the strong investment of agribusiness in country music. “Brazil is made of interiors. The country is huge, and country artists already leave with an absurd career investment. It was difficult to compete with them”, described, in an interview, the funk businesswoman, who worked with Anitta and today makes Kevin and Chris’ career evolve. Lauana Prado talks about agribusiness investment in country music “It’s not just a question of the market . It’s a popular, cultural issue. There is cultural identification,” said Lauana. “It’s not just about the investment itself. Of course it’s a big consequence, I can’t say otherwise. But there is a mass that consumes this product, this type of music, and it compensates [o investimento].” When talking about how agribusiness investment in country music works, Lauana recalled that he spent R$10,000 to record his first DVD. “Nowadays we don’t spend that much even to record a song.” “Guinea pig” The song “Cobaia” launched Lauana onto the national scene in 2018. The singer narrated the trajectory of the song, which took a long time to explode. “It was a lot of my stubbornness in believing that it was in fact a big hit”, she analyzed. She also stated that the moment was a turning point in his career. “‘Cobaia’ was undoubtedly the song that gave this ‘insight’ of: ‘Damn, now Brazil knows me’.” Lauana Prado cites ‘stubbornness’ for the hit’s success’ Cobaia’ Lauana Prado owns the hit ‘Cobaia’ Celso Tavares/g1

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