January is the ideal month to advertise properties, reveals DataZAP

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In January, the reduction in available offers and the increase in demand are factors favorable to the market

New year, new house and more possibilities to close a deal. The best period for those who want to advertise a property, whether for sale or rental, is the beginning of the year, according to data from DataZAP, the OLX Group’s real estate data intelligence source. In January, the reduction in available offers and the increase in demand are favorable factors for the market. This trend, which peaked in the first month of the year, continued until the end of the first quarter.

“That feeling of a new year, a new life, could be one of the reasons why there are more ad views in January. When we cross the number of leads, which would be users interested in the ads, with the offers, it is clear that there is a large demand from those searching, therefore, it is a window of opportunity for those who have properties for sale or rent”,

explains Coriolano Lacerda, Market Intelligence Manager at OLX Group.

To reach this result, DataZAP analyzed the behavior of advertisers and users of ZAP portals, between 2019 and 2023, taking into account available ads, views and users who expressed interest in buying and renting properties, called leads.

*With information from consultancy

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