“It’s Reading Time” encouraged reading among students in Manaus

Literature

The free project reached public institutions between the 2nd and 6th of October, with the donation of a collection of books and storytelling

Manaus (AM) – Between the 2nd and 6th of October, the “É Hora de Leitura” Project delivered book collections to public schools in Manaus, with the aim of encouraging reading in basic education, mainly by national and regional authors.

The collection structures have 80 copies of children’s books, 10 of them in Braille, encouraging accessibility and inclusion. Storytelling was carried out interactively, with children choosing the stories they wanted to hear and helping to set up the scenarios and, in addition, the workshops had a Libras interpreter and monitor to assist participants who had a disability. In Manaus, the structure and storytelling reached 5,451 children.

According to data from the 5th edition of the “Portraits of reading in Brazil” survey, Brazilians read an average of 1.45 literature books in 2020. Encouraging reading from childhood is important for this scenario in Brazil to prosper.

Culture Incentive Law, the “É Hora de Leitura” project is produced by Clauvi, supported by Incentivar Produções and sponsored by Valgroup and carried out by the Ministry of Culture, Federal Government, Union and Reconstruction.

“For Valgroup, care for the environment, society and good practices, always with transparency and ethics, are the basis for building a better future for new generations. Reinforcing our commitment to promoting social development through culture and education, we are proud to support the “É Hora da Leitura” project. This action meets our purpose of raising people’s quality of life and promoting the circular economy for plastics”, points out Eduardo Berkovitz, Director of Institutional Relations and Compliance at Valgroup.

Institutions that received the structures and workshops:

Instituto Aysú, Municipal School “Allan Kardec”, IN “Professora Mirian Sotero”, IN “Jorge de Resende Sobrinho”, IN “Maria do Carmo Rebello de Souza”, IN “Professora Maria Raimunda Marques Brasil”, IN “Raimunda Barroso Ramires” , IN “Senador José Jefferson Carpinteiro Peres”, IN “Professora Eliana Socorro Pacheco Braga de Souza”, and Association for the Cohesive Development of the Amazon.

About Valgroup: Having been in the market for over 45 years, Valgroup has become one of the largest producers, transformers and recyclers of plastic, with operations in Brazil, Spain, the United States, Italy, Mexico and Uruguay, with more than 6,500 employees in 40 plants. A consolidated company, with the purpose of raising the quality of life through the development of innovative and sustainable solutions, seeking leadership in the plastic packaging market in the Americas and recognition as a reference in the circular economy, being one of the first companies in Brazil to sign the New Plastics Economy Global Commitment.

About the Ministry: The main tool for promoting Culture in Brazil, the Culture Incentive Law contributes to thousands of cultural projects taking place every year in all regions of the country. Through it, companies and individuals can sponsor spectacles – exhibitions, shows, books, museums, galleries and various other forms of cultural expression – and deduct the total or partial amount of Income Tax support. The Law also contributes to expanding citizens’ access to Culture, since sponsored projects are obliged to offer a social contribution, that is, they have to distribute part of the tickets for free and promote training and training actions within the communities. Created in 1991 by Law 8,313, the culture incentive mechanism is one of the pillars of the National Culture Support Program (Pronac), which also includes the National Culture Fund (FNC) and the Cultural and Artistic Investment Funds (Ficarts ). These actions are sponsored by Valgroup. Culture Incentive Law, Ministry of Culture.

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