IA: owner of ChatGPT discusses video generator with studios – 03/31/2024 – Tech

IA: owner of ChatGPT discusses video generator with studios – 03/31/2024 – Tech


OpenAI, owner of ChatGPT, is on a Hollywood offensive, holding meetings with major studios such as Paramount, Universal and Warner Bros Discovery to showcase its Sora video generation technology and allay fears that the artificial intelligence model will harm the film industry.

Chief Executive Sam Altman and Chief Operating Officer Brad Lightcap gave presentations to executives from film industry giants, said several people with knowledge of the meetings, which took place over the past few days.

Altman and Lightcap introduced Sora, a new generative AI model that can create detailed videos from simple written prompts (see video above).

The technology caught Hollywood’s attention after OpenAI published a selection of videos produced by the model last month. The clips quickly went viral online and led to debates about the model’s potential impact on the creative industries.

“Sora is causing huge excitement,” said media analyst Claire Enders. “There is a feeling that it will revolutionize film production, reduce production costs and decrease demand for [imagens geradas por computador] strongly,” he said.

People who attended the meetings said OpenAI was seeking input from senior studio brass on how Sora should be launched. Some who watched the demonstrations said they could see how “Video ChatGPT” or similar AI products could save time and money in production, but added that the technology needed further development.

OpenAI’s approaches to studios come at a delicate time in Hollywood. Last year’s screenwriter strikes ended with the Writers Guild of America (WGA) and the Screen Actors Guild (SAG) securing groundbreaking protections against AI in their contracts. This year, contract negotiations are underway with the International Alliance of Theatrical Stage Employees — and AI is once again expected to be a contentious issue.

Earlier this week, OpenAI published new Sora videos generated by several visual artists and directors, including short films, as well as their impressions of the technology. The model aims to compete with several text-to-video services available from startups like Runway, Pika, and Stability AI. These services already offer commercial uses for content.

However, Sora has not yet been widely released. OpenAI has delayed announcing a release date or the circumstances under which it will be available. A person with knowledge of its strategy said the company was deciding how to commercialize the technology. Another person said there were still security steps to be taken before the official launch.

OpenAI is also working to improve the system. Currently, Sora can only make videos less than a minute long, and its creations have limitations, such as glass bouncing off the ground instead of breaking or adding extra limbs to people and animals.

Some studios appeared willing to use Sora in film or TV production in the future, but licensing and partnerships have not yet been discussed, people involved in the conversations said.

A studio executive who asked not to be identified said that OpenAI has been getting people excited about what is shown in meetings.

OpenAI has been presenting the model in a very controlled way to industries that are likely to be impacted first, said a person close to OpenAI.

Enders commented that the film industry’s reception to Sora has been optimistic, as it is “seen completely as a cost-saving element rather than impacting the creative side of storytelling”.

OpenAI declined to comment.


Source link