How the telenovela ‘Malhação’ launched the açaí trend in the 90s

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Pará is the largest producer of açaí in Brazil, but the fruit is shipped all over the country and abroad, with the United States and China being the main buyers. Black gold: find out how açaí conquered the world and the hearts of Brazilians Pará is the largest producer of açaí in Brazil – responsible for around 94% of production – but the fruit arrives all over the world! This reach happened thanks to two very unusual factors: a soap opera and two surfers. Do you want to understand? Watch the video above. On the açaí route: g1 shows how açaí leaves the Amazon, becomes a dish in Pará and dessert in the South/Southeast 📺 In the 90s, açaí and its health benefits became more mentioned on television. During this period, the soap opera “Malhação” publicized its energetic properties combined with the gym routine. 🏋️ ♀️ Fashion caught on and other regions began to consume more acai. 🏄 The arrival of açaí in the United States, one of the largest importers of the fruit, happened when the North American Ryan Black came to surf on the beaches of Porto de Galinhas and Fernando de Noronha, in Pernambuco. He tasted açaí, liked it and took it back to his country, where he opened one of the first companies to process and export the fruit. ✈️ 💲 Since then, açaí production has skyrocketed in Brazil, giving more income opportunities to riverside communities. WHERE IT COMES FROM: see all the videos in the PEOPLE FROM THE COUNTRYSIDE series: find out who produces the food that comes to you Credits ‘Where does what I eat come from’: Editorial coordination: Luciana de Oliveira Editing and finishing: Marih Oliveira Narration: Marih Oliveira Production: Vivian Souza Reporting: Vivian Souza and Rafael Leal Screenplay: Vivian Souza, Luciana de Oliveira and Marih Oliveira Video coordination: Tatiana Caldas and Mariana Mendicelli Art coordination: Guilherme Gomes Art direction and illustrations: Luisa Rivas, Vitoria Coelho, Wagner Magalhães and Veronica Medeiros Photography: Rafael Leal Motion: Vitória Coelho Where does what I eat come from: açaí in pictures Learn more about açaí: g1 explores the açaí route from the forest in the Amazon to the factory in SP Is açaí better sweet or savory? See more food curiosities: Cocoa was considered food of the gods by several peoples How to control avocado ripening? Meet the exotic lemon that costs almost R$ 800 a kilo Green and black olives: do they grow on the same tree? Is the taste different? See curiosities Discover the capital of peanuts in ‘Where does what I eat come from’

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