‘Her first composition is a painful account’
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It’s singing under the shower, in the kitchen, in the garden… Fun and surprising feats to chase away the monotony or conflicts of living together. Music and “BBB” definitely go together. And if even those who are not professionals in the field dare to release their voices inside the house, what about the singers in the box? In addition to entertainment, reality shows them a great opportunity to leverage their careers, working on their own image on the show and making money with singles abroad, even while confined.
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In this edition, MC Guimê and Marvvila left unpublished songs recorded to be made public in these three months of “BBB 23”. And even Bruna Griphao, who until then had only performed as an actress, decided to take a chance on her musical career. On the next 6th, she makes her debut with the song “Bandida”.
— We have our strategic planning, aiming at a good result in Bruna’s debut. There were almost 10,000 pre-saves in less than 24 hours. This, for an artist who has never released anything, is a wonderful and hopeful beginning of a promising career — observes Dani Faria, partner of Kamilla Fialho at K2L Entertainment, a company that invests in the blonde’s musical career.
On the last 14th, in a video posted on her Instagram profile (shortly before the premiere of “Big Brother Brasil”), Bruna said:
“I always wanted to work with music. I just thought I was a bit of an imposter in this business, I thought it wasn’t for me. Coincidentally, in several jobs (dramaturgy) I did, I had to sing. I took the singing test and passed. In the pandemic, I started taking singing lessons. I assumed to myself that it was cool and I liked it”.
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In addition to “Bandida”, a more high-spirited song, the carioca left another single ready.
— This track will be released at the right time. It is a very personal song, in addition to being his first composition. It is a sincere and painful account with which Brazil will be surprised – advances Kamilla Fialho.
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On the last 20th, Marvvila’s team released the spicy “Maliciosa”, a feat by the singer with Kevin O Chris, on digital platforms, in a mix of pagode and funk. In addition to this one, reveals her team, there are three other unpublished ones, triggered for the singer’s stay at “BBB 23”.
“It’s been crazy getting everything ready to go into the house. It gives me butterflies in my stomach because I won’t be here to watch, but I have an incredible team out here to give me all the support and make everything perfect! There’s a lot of material ready, songs finished, and I’m very excited about everything to come – confided Marvvila, before the confinement.
And last Thursday, the 26th, it was MC Guimê’s turn to present something new.
— “Diamante” was chosen to be the first single because it tells my story. And it has this title, which is very striking to me. It’s one of the most special tattoos I’ve ever done and also the emoji of my fans in reality — explains the São Paulo native, who still has two more releases scheduled for February and March, feats with big names in funk and rap: — Accepting to participate in the “BBB ” was one of the most important decisions, not only in my life, but also in my career. When I learned that I would be confined for three months, I tried to do as many recordings and musical productions as possible so as not to leave the audience that accompanies me without news. What my fans can expect are partnerships with artists I admire a lot and songs that promise to be hits.
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marketing class
The pioneer in the strategy of having content ready before confinement was Manu Gavassi. Still at the beginning of the “BBB 20”, a success of hers in 2010, “Planos impossíveis”, returned to the fore, being among the 30 most listened to on Spotify’s “50 Mais” list. Afterwards, the artist’s label released the unpublished clip of “Audio de Apologetics”, a song from her then most recent work.
Good idea
The following year, Fiuk’s team took advantage of the singer’s good moment at “BBB 21” to release the single and video for “Amor da Minha Vida”. In addition to this, the singer had left five other songs and a clip made.
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the icing on the cake
In the same edition, Rodolffo saw his duo with Israel explode nationally with the success of “Cherry Lipstick”. To EXTRA, the singer recalls: “When I received the invitation to ‘BBB’, we changed the whole strategy for promoting the DVD we had just recorded in São Paulo. ‘Cherry Lipstick’ wasn’t even the focus track, but it fell to the public’s taste and I sang it a lot in there, because I always liked the song. Then the dance thing happened and it went viral. I never imagined that it was so pumped out here. It was the most played song of that year, it entered viral playlists in other countries… It was surreal”.
surprise feat
Last year, champion Arthur Aguiar, who had left the vocals of “Casa revirada” recorded for post-“BBB 22” release, was surprised still within reality by a finished single feat with Matheus & Kauan.
Collaborated: Danilo Perelló
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